Stu­dents cream­ing it with cup­cake ven­ture

Auckland City Harbour News - - YOUR LOCAL NEWS - SHANI WIL­LIAMS

A group of Auck­land stu­dents have hit a sweet spot sell­ing ve­gan-friendly cup­cakes to ma­jor su­per­mar­ket chains.

The cup­cake mix­ture for chil­dren, cre­ated by Let Them Eat Cake (LTEC), has hit shelves in Farro Fresh and New World su­per­mar­kets through­out Auck­land.

A ve­gan prod­uct must not con­tain an­i­mal prod­ucts or byprod­ucts, and must not be tested on an­i­mals.

Five ACG Par­nell Col­lege stu­dents founded LTEC as part of the Young En­ter­prises Scheme (YES) in which stu­dents set up and run their own busi­ness.

Year 13 stu­dents Emma Burns, Sylvia Brewer, Emily Grant, Lak­isha Pa­tel and Madi­son McKillen spot­ted a gap in the mar­ket for ve­gan-friendly pre-mix bak­ing op­tions.

LTEC chief ex­ec­u­tive Madi­son McKillen said the stu­dents wanted to give kids with dairy or egg al­ler­gies the op­por­tu­nity to bake with their par­ents.

‘‘Bak­ing with our par­ents was such a fond mem­ory of our child­hood, and we did not want other kids to miss out on this,’’ McKillen said.

LTEC is avail­able in vanilla flavour and only re­quires the cus­tomer to add wa­ter.

The teenagers pre­pare, pack- age, mar­ket and fi­nance the prod­uct on their own.

New World Stone­fields gen­eral man­ager James Fabian said out of the 32,000 prod­ucts stocked at New World Stone­fields there was no other ve­gan-friendly pre-mix cup­cake op­tion.

‘‘The stu­dents did their re­search - they de­vel­oped a prod­uct that was unique, ap­peal­ing and that cus­tomers are buy­ing,’’ he said.

Fabian said he was ‘‘blown away’’ at McKillen’s pro­fes­sion­al­ism.

‘‘To be hon­est, when Madi­son pre­sented the prod­uct to New World Stone­fields, I could not tell the dif­fer­ence be­tween her and a ma­jor sup­plier.’’

Fabian said he would con­tinue to sell the prod­uct.

McKillen said the stu­dents had not planned to con­tinue LTEC af­ter YES was over, but de­mand was so high the busi­ness would con­tinue.

‘‘We have got­ten to the stage where we are in back or­ders,’’ McKillen said.

The year 13 stu­dents will com­pete in the YES na­tional busi­ness fi­nals in Oc­to­ber.


Sylvia Brewer, Madi­son McKillen and Lak­isha Pa­tel are com­plet­ing Year 13 and run­ning a busi­ness at the same time.

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