Different countries have different beauty goals – New Zealand and Australia are aligned with Canada in preferring ‘positive ageing’ and a natural, refreshed look. Australian women spend more on cosmetic procedures per capita than American women. Wrinkle relaxers and fillers are growing by 10 per cent per year; body contouring by 12 per cent. One in four women has to date pursued a cosmetic medicine treatment of any kind. An additional two in four women may consider a treatment in the future.