Global trends

Australian Women’s Weekly NZ - - BEAUTY -

Dif­fer­ent coun­tries have dif­fer­ent beauty goals – New Zealand and Aus­tralia are aligned with Canada in pre­fer­ring ‘pos­i­tive age­ing’ and a nat­u­ral, re­freshed look. Aus­tralian women spend more on cos­metic pro­ce­dures per capita than Amer­i­can women. Wrin­kle re­lax­ers and fillers are grow­ing by 10 per cent per year; body con­tour­ing by 12 per cent. One in four women has to date pur­sued a cos­metic medicine treat­ment of any kind. An ad­di­tional two in four women may con­sider a treat­ment in the fu­ture.

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