Go­ing old-school on the air

Bay News - - Front Page - Will John­ston

Ya know what I love ev­ery now and then? A lit­tle old school ra­dio!

I’ve been in ra­dio about 15 years now and it’s changed mas­sively in that time. Do­ing a ra­dio show is lit­er­ally 50 per cent of my job now. It used to be 100 per cent. The rest is com­prised of ac­tu­ally be­ing a good hu­man and try­ing to help out in the com­mu­nity. Help­ing out I can do, good hu­man though… I’ll get there. One day. Maybe.

Last week we did Pledge for Plun­ket on The Hits, just like a Telethon, but on the ra­dio— a ra­dio­thon. All of the an­nounc­ers across the coun­try tried to raise as much money as we could for Plun­ket. Be­cause Plun­ket re­minds me of be­ing a baby and it was part of my life back in the day, I’d go old-school on the fundrais­ing and run Plugs for Plun­ket on my show.

So last week we had heaps of busi­nesses do­nat­ing amin­i­mum $100 to Plun­ket for a big ol’ plug on the ra­dio. That’s how it used to work— ra­dio an­nounc­ers would talk to the busi­ness owner live on air and pro­mote their busi­ness, re­gard­less of if it was ac­tu­ally rel­e­vant. We still do that, but now it’s only for busi­nesses and lis­ten­er­swho will ac­tual ben­e­fit or re­late to it.

I’m glad we’ve moved on and be­come more creative in the way we support each other in lo­cal busi­ness and mar­ket­ing, but there’s some­thing to be said for pick­ing a bunch of busi­nesses that are rel­e­vant to The Hits BOP 95FM tar­get au­di­ence and just getting them on the ra­dio to yarn about what they do and how great they think Plun­ket is.

Along with the plugs, we ran sausage siz­zles and shook buck­ets out­side BNZs. Then on Fri­day I sang ‘thank you very much for your kind do­na­tion’ con­stantly for an hour for a $1000 do­na­tion on our na­tion­wide brekky show with Sam Wal­lace, Toni Street and Sarah Gandy. Could you GET any more old-school?

Turns out Tau­ranga is happy to give a wee fundrais­ing nod back to a sim­pler time. We con­trib­uted al­most $4500 to the fundrais­ing ef­fort through those plugs and bucket shak­ings! Agreat haul for an or­gan­i­sa­tion that has helped so many of us.

I’ve still got that damned song in my head too. The things you do for char­ity!

■ Will John­ston is host of The Hits 95FM Day Show. Live and lo­cal from 9am-3pm, ev­ery week­day in the Bay of Plenty.

Bucket shak­ing and sausages raised $4500 for Plun­ket.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.