well and we can see a gap. I want to be the number one go-to label for women in New Zealand and I think we’ve [already] captured a massive market of that.”
Despite the “hard graft” in running a business and constantly growing, Coe always puts being a mum first to baby Havana, and older daughters Indiana, 8, and Demi, 6.
“It’s busy but it is manageable now. I am no different to any mum with a fulltime job, easier in some ways as I can pop out whenever I choose to go to watch the girls run the cross country or dance in a show. I don’t know if there is such a thing as work-life balance. We will always work more than we live I think, but what matters is that the girls don’t grow up before our eyes and I look back and think I didn’t stop and appreciate them enough.” She is not just a role model to her own daughters but to the many New Zealand women who consider her one of the girls, someone who encourages them everyday to wear the dress, ditch the black, put on the sparkle and, yes, follow their dreams.