Bay of Plenty Times - - WEATHER -

well and we can see a gap. I want to be the num­ber one go-to la­bel for women in New Zealand and I think we’ve [al­ready] cap­tured a mas­sive mar­ket of that.”

De­spite the “hard graft” in run­ning a busi­ness and con­stantly grow­ing, Coe al­ways puts be­ing a mum first to baby Ha­vana, and older daugh­ters In­di­ana, 8, and Demi, 6.

“It’s busy but it is man­age­able now. I am no dif­fer­ent to any mum with a full­time job, eas­ier in some ways as I can pop out when­ever I choose to go to watch the girls run the cross coun­try or dance in a show. I don’t know if there is such a thing as work-life bal­ance. We will al­ways work more than we live I think, but what mat­ters is that the girls don’t grow up be­fore our eyes and I look back and think I didn’t stop and ap­pre­ci­ate them enough.” She is not just a role model to her own daugh­ters but to the many New Zealand women who con­sider her one of the girls, some­one who en­cour­ages them ev­ery­day to wear the dress, ditch the black, put on the sparkle and, yes, fol­low their dreams.

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