Bay of Plenty Times

Bar­gain shop­ping frenzy Could even be big­ger than Box­ing Day



Tol­ley said Black Fri­day and the busy shop­ping sea­son ahead were go­ing to be im­por­tant for Kiwi busi­nesses in or­der to keep lo­cal money lo­cal.

Blended Eatery owner Toni Framp­ton is jump­ing on board the Black Fri­day sales by run­ning a so­cial me­dia give­away of four of her pop­u­lar raw slices. “Black Fri­day is a good time to sup­port lo­cal busi­nesses and get a bit more ex­po­sure,” she said.

“I can’t wait to get out and do my shop­ping as well and sup­port lo­cal. I know it’s Amer­i­can but with so many busi­nesses strug­gling or closing down af­ter lock­down the best thing to do is share the love.”

The Cot­tage owner Chantelle Boyd has a jew­ellery set to give away and many more in­store spe­cials on Black Fri­day. “We want to share the love.”

Float Fit­ness owner Louise Kirkham ad­mit­ted she was re­luc­tant to take part in the sales but de­cided to af­ter see­ing the de­mand for it.

“I sold heaps last year. Peo­ple love a good sale, es­pe­cially now with it be­ing so close to Christ­mas.”

The busi­ness’ Black Fri­day sales in­cluded a 12-class pass dis­counted from $240 to $199, an an­nual pass price drop from$1250 to $999 as well

as dis­counts on mas­sages. “Ev­ery­one is look­ing for a sale at the mo­ment. Be­ing able to of­fer some­thing to cur­rent and pos­si­bly new mem­bers is re­ally im­por­tant.”

Bay­fair Shop­ping Cen­tre man­ager Steve Elling­ford said the cen­tre was ex­pe­ri­enc­ing an early Christ­mas rush and ex­pected things to only get busier. “We ex­pect it to ramp up with Black Fri­day, which is grow­ing in pop­u­lar­ity each year. The Amer­i­can shop­ping hol­i­day is gain­ing trac­tion with New Zealand re­tail­ers mark­ing it as the un­of­fi­cial point where Christ­mas shop­ping kicks into high-gear.”

Elling­ford said some of the shop­ping cen­tre’s re­tail­ers had even ex­tended their Black Fri­day of­fers to be week-long. “Con­sid­er­ing the year we’ve had, early in­di­ca­tions sug­gest these shop­ping events will pro­vide a much-needed boost for the re­tail sec­tor as we head into Christ­mas.”

Tau­ranga Cross­ing cen­tre man­ager An­drew Wadsworth said the shop­ping mega-mall’s re­tail­ers were em­brac­ing Black Fri­day this year “like never be­fore”.

“This is a com­bi­na­tion of com­bat­ing the chal­leng­ing year that they have had and a sign that Black Fri­day has be­comem­o­re­main­stream. We’ve seen a grow­ing in­ter­est in Black Fri­day ev­ery year and this year is go­ing to be even big­ger than last.

Wadsworth said it was great to see Ki­wis quickly adopt­ing the pop­u­lar in­ter­na­tional shop­ping day, how­ever, Christ­mas Eve and Box­ing Day were still the most pop­u­lar shop­ping dates for the cen­tre.

Pa­pamoa Plaza cen­tre man­ager David Hill said Black Fri­day was grow­ing. “It’s up there with all of the other sales days. It’s cer­tainly big­ger than an av­er­age Fri­day but noth­ing will beat our Box­ing Day.”

Fraser Cove as­set man­ager Marie Mis­chewski said stores had been pro­mot­ing their Black Fri­day sales. “There is no doubt as a na­tion we love the word sale and . . . we still love find­ing that bar­gain.”

 ?? Photo / An­drew Warner ?? Ro­torua Jew­ellers owner Jan­nine Pearce is get­ting ready for Black Fri­day sales.
Photo / An­drew Warner Ro­torua Jew­ellers owner Jan­nine Pearce is get­ting ready for Black Fri­day sales.

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