Keeping it simple and keeping it honest

the stakes as enormously serious; people can tell and will forgive you if you do it well. I also believed that good leadership is not easy; it’s cruel but the voters hate mind changing and shallow promises.

People are deeply suspicious of politicians and so the job has to be done as openly and as honestly as humanly possible; surprise them with humility and humbleness.

Eat sawdust if necessary but get the job done: today’s enemies in politics are tomorrow’s friends: never hold a grudge and remember those who are standing in this year’s election, it’s bloody hard work but it’s better than the dole.