Confident enough to ‘go it on your own’
Reporter Mike Bain meets a duo helping start-up businesses gain traction, for our series,
A surge in business start-ups has given life to a partnership which aims to help others get ahead in their new ventures.
Tag is the name of a small business support company and its activity in recent times has ‘‘just gone nuts’’ as the Waipa economy continues to improve.
Former marketing executive Amy Banks and accountant Joel Boyte are the two behind the partnership.
Banks felt the time was right and made the decision to ‘‘go it alone’’ after working for other companies.
Within a short time she was joined by Boyte and collectively they established Tag business services.
Their philosophy is to work as another member of a business, to assist it to become successful with practical help and advice on marketing and finance.
Statistics are not great for start-up businesses with many failures recorded.
But completing the groundwork and establishing a solid foundation along with a busi- ness plan can reverse the trend.
Boyte said the key to a successful start-up business is to first stop and talk the idea or concept through.
‘‘Often the proposed business is a great idea and they just go for it. Suddenly they realise the pitfalls because they haven’t been aware of some barriers or provided for things like marketing, insurance or even how to get a product to their customers,’’ he said.
‘‘It’s all about providing safeguards for clients and then building a plan on how to proceed.’’
The partners work flexible hours so they can serve busi- nesses when it best suits.
They spend time after hours catching up with new business clients ‘‘who are are still in employment and not ready to launch out on their own’’, said Banks.
Banks is always cautious when offering advice. Work on a marketing plan is paramount and this is where Banks’ experience comes to the fore.
Using the internet is a great way of reaching people. Banks runs training sessions for people to learn more about using social media and websites as tools.
TAG is a Cambridge homebased business operating out of Banks’ home in Leamington.
Ready to assist small business with practical help and advice is Joel Boyte and Amy Banks from TAG business services.