Con­fi­dent enough to ‘go it on your own’

Re­porter Mike Bain meets a duo help­ing start-up busi­nesses gain trac­tion, for our se­ries,

Cambridge Edition - - CONVERSATIONS -

A surge in busi­ness start-ups has given life to a part­ner­ship which aims to help oth­ers get ahead in their new ven­tures.

Tag is the name of a small busi­ness sup­port com­pany and its ac­tiv­ity in re­cent times has ‘‘just gone nuts’’ as the Waipa econ­omy con­tin­ues to im­prove.

For­mer mar­ket­ing ex­ec­u­tive Amy Banks and ac­coun­tant Joel Boyte are the two be­hind the part­ner­ship.

Banks felt the time was right and made the de­ci­sion to ‘‘go it alone’’ af­ter work­ing for other com­pa­nies.

Within a short time she was joined by Boyte and col­lec­tively they es­tab­lished Tag busi­ness ser­vices.

Their phi­los­o­phy is to work as an­other mem­ber of a busi­ness, to as­sist it to be­come suc­cess­ful with prac­ti­cal help and ad­vice on mar­ket­ing and fi­nance.

Sta­tis­tics are not great for start-up busi­nesses with many fail­ures recorded.

But com­plet­ing the ground­work and es­tab­lish­ing a solid foun­da­tion along with a busi- ness plan can re­verse the trend.

Boyte said the key to a suc­cess­ful start-up busi­ness is to first stop and talk the idea or con­cept through.

‘‘Of­ten the pro­posed busi­ness is a great idea and they just go for it. Sud­denly they re­alise the pit­falls be­cause they haven’t been aware of some bar­ri­ers or pro­vided for things like mar­ket­ing, in­sur­ance or even how to get a prod­uct to their cus­tomers,’’ he said.

‘‘It’s all about pro­vid­ing safe­guards for clients and then build­ing a plan on how to pro­ceed.’’

The part­ners work flexible hours so they can serve busi- nesses when it best suits.

They spend time af­ter hours catch­ing up with new busi­ness clients ‘‘who are are still in em­ploy­ment and not ready to launch out on their own’’, said Banks.

Banks is al­ways cau­tious when of­fer­ing ad­vice. Work on a mar­ket­ing plan is para­mount and this is where Banks’ ex­pe­ri­ence comes to the fore.

Us­ing the in­ter­net is a great way of reach­ing peo­ple. Banks runs train­ing ses­sions for peo­ple to learn more about us­ing so­cial me­dia and web­sites as tools.

TAG is a Cam­bridge home­based busi­ness op­er­at­ing out of Banks’ home in Leam­ing­ton.


Ready to as­sist small busi­ness with prac­ti­cal help and ad­vice is Joel Boyte and Amy Banks from TAG busi­ness ser­vices.

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