Community magazine swallowed up by morning paper
A community magazine delivered across Auckland is to disappear from the letterbox.
From July 17 home delivery of The Aucklander stops. Instead it will be inserted in Thursday’s New Zealand Herald.
Publisher APN says the move is an innovation but thousands of homes will no longer receive it and tens of thousands of readers will be lost.
Fairfax Media’s Suburban Newspapers Auckland, publisher of the Central Leader, will be the only total media coverage available to adver- tisers in the region.
General manager David Penny says Suburban’s papers are a part of Auckland.
“More people already read them than any other Auckland publication. APN has effectively reduced the number of potential readers,” he says.
“Property Press and The Aucklander might have dumped delivery but we are committed to our papers having a local connection to each community.”
Suburban’s editor-in-chief David Kemeys says it’s a tribute to the strength of the group’s papers.
“We have many more readers than The Aucklander and Herald because we concentrate on our communities. The one-size-fits-all approach doesn’t work.
“But it’s sad because the people involved will be hurting badly.”
An APN source says the group is planning to claim the Aucklandwide 417,000 readership of the Thursday Herald for its inserts.
That would actually increase The Aucklander’s 373,000 average issue readership while slashing print and distribution costs.
It will be inserted as City, North Shore, Waitakere and Manukau editions in a move publisher Barry Leitch says gives advertisers access to Herald homes.
The city now has 125,000 Aucklander readers – falling to 98,000 – against 198,000 for the Central Leader, Auckland City Harbour News and East & Bays Courier.
On the North Shore it has 55,000 – rising to 57,000 – against 140,000 North Shore Times readers. The west has 69,000 – falling to 37,000 – against 118,000 Western Leader readers.
And the south has 125,000 – falling to 59,000 – against 217,000 Papakura, Eastern and Manukau Courier readers.
Thursday Herald’s readership is 163,000 in Auckland but in south Auckland and on the Shore fewer than 100,000 bother and in the west only 61,000 do. Suburban Newspaper’s average issue readership is 673,000.
“You can’t spin this one or explain it away,” Mr Kemeys says.
“It’s just cost-saving that delivers benefits to APN and no one else.”