Com­mu­nity mag­a­zine swal­lowed up by morn­ing pa­per

Central Leader - - News -

A com­mu­nity mag­a­zine de­liv­ered across Auck­land is to dis­ap­pear from the let­ter­box.

From July 17 home de­liv­ery of The Auck­lan­der stops. In­stead it will be in­serted in Thurs­day’s New Zealand Her­ald.

Pub­lisher APN says the move is an in­no­va­tion but thou­sands of homes will no longer re­ceive it and tens of thou­sands of read­ers will be lost.

Fair­fax Me­dia’s Sub­ur­ban News­pa­pers Auck­land, pub­lisher of the Cen­tral Leader, will be the only to­tal me­dia cov­er­age avail­able to ad­ver- tis­ers in the re­gion.

Gen­eral man­ager David Penny says Sub­ur­ban’s pa­pers are a part of Auck­land.

“More peo­ple al­ready read them than any other Auck­land pub­li­ca­tion. APN has ef­fec­tively re­duced the num­ber of po­ten­tial read­ers,” he says.

“Prop­erty Press and The Auck­lan­der might have dumped de­liv­ery but we are com­mit­ted to our pa­pers hav­ing a lo­cal con­nec­tion to each com­mu­nity.”

Sub­ur­ban’s ed­i­tor-in-chief David Ke­meys says it’s a trib­ute to the strength of the group’s pa­pers.

“We have many more read­ers than The Auck­lan­der and Her­ald be­cause we con­cen­trate on our com­mu­ni­ties. The one-size-fits-all approach doesn’t work.

“But it’s sad be­cause the peo­ple in­volved will be hurt­ing badly.”

An APN source says the group is plan­ning to claim the Auck­land­wide 417,000 read­er­ship of the Thurs­day Her­ald for its in­serts.

That would ac­tu­ally in­crease The Auck­lan­der’s 373,000 av­er­age is­sue read­er­ship while slash­ing print and dis­tri­bu­tion costs.

It will be in­serted as City, North Shore, Waitakere and Manukau edi­tions in a move pub­lisher Barry Leitch says gives ad­ver­tis­ers ac­cess to Her­ald homes.

The city now has 125,000 Auck­lan­der read­ers – fall­ing to 98,000 – against 198,000 for the Cen­tral Leader, Auck­land City Har­bour News and East & Bays Courier.

On the North Shore it has 55,000 – ris­ing to 57,000 – against 140,000 North Shore Times read­ers. The west has 69,000 – fall­ing to 37,000 – against 118,000 West­ern Leader read­ers.

And the south has 125,000 – fall­ing to 59,000 – against 217,000 Pa­pakura, East­ern and Manukau Courier read­ers.

Thurs­day Her­ald’s read­er­ship is 163,000 in Auck­land but in south Auck­land and on the Shore fewer than 100,000 bother and in the west only 61,000 do. Sub­ur­ban News­pa­per’s av­er­age is­sue read­er­ship is 673,000.

“You can’t spin this one or ex­plain it away,” Mr Ke­meys says.

“It’s just cost-sav­ing that de­liv­ers ben­e­fits to APN and no one else.”

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