Leader in our eyes
The free community papers delivered to homes by Fairfax Media in Auckland have extended their dominance as the most read publications across the city.
Suburban Newspapers Auckland, publisher of the Central Leader, has cemented its dominance in Auckland with a total readership of 678,000 in the 15-plus age bracket – up 6.3 percent on last year.
“More Aucklanders read one of our titles than any other Auckland publication,” Suburban Newspapers Auckland general manager David Penny says.
The Suburban group now reaches more than three-quarters of Aucklanders 15-plus across a week, latest Neilsen figures show.
Editor in chief David Kemeys says the papers have a special place in the communities they serve.
“When you consider how few of us there are actually doing this, our people do a pretty good job. Our people work hard at reaching their communities, because who wants to read a story that is irrelevant to the area?”
The figures see the Suburbans lead the Herald, which recorded an increased daily readership of 585,000, although most of the growth came from inserts, with the circulation dropping nearly 4 percent to 187,129.