Leader in our eyes

Central Leader - - News -

The free com­mu­nity pa­pers de­liv­ered to homes by Fair­fax Me­dia in Auck­land have ex­tended their dom­i­nance as the most read publi­ca­tions across the city.

Sub­ur­ban News­pa­pers Auck­land, pub­lisher of the Cen­tral Leader, has ce­mented its dom­i­nance in Auck­land with a to­tal read­er­ship of 678,000 in the 15-plus age bracket – up 6.3 per­cent on last year.

“More Auck­lan­ders read one of our ti­tles than any other Auck­land pub­li­ca­tion,” Sub­ur­ban News­pa­pers Auck­land gen­eral man­ager David Penny says.

The Sub­ur­ban group now reaches more than three-quar­ters of Auck­lan­ders 15-plus across a week, latest Neilsen fig­ures show.

Ed­i­tor in chief David Ke­meys says the pa­pers have a spe­cial place in the com­mu­ni­ties they serve.

“When you con­sider how few of us there are ac­tu­ally do­ing this, our peo­ple do a pretty good job. Our peo­ple work hard at reach­ing their com­mu­ni­ties, be­cause who wants to read a story that is ir­rel­e­vant to the area?”

The fig­ures see the Subur­bans lead the Her­ald, which recorded an in­creased daily read­er­ship of 585,000, al­though most of the growth came from in­serts, with the cir­cu­la­tion drop­ping nearly 4 per­cent to 187,129.

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