Spin from the A-team

Central Leader - - News -

There’s no short­age of ex­pla­na­tion of the new brand on the web­site for Brand Auck­land.

Here’s just a taste of the mar­ket­ing speak:

“We’ve con­sulted with the coun­try’s leaders, spo­ken to the man on the street and worked with the best-of-the-best, all so that brand Auck­land is a dy­namic ex­pres­sion of the peo­ple and cul­tures that make Auck­land such an ex­cit­ing place to be.

“Vis­ually, it speaks vol­umes about our many cul­tures, our vi­brancy and our spir­ited progress – don’t you think?”

On Auck­land’s rep­u­ta­tion: “Auck­land sprawls and slouches across the land­scape. Not al­ways beau­ti­fully.

“But who hasn’t felt that lift in their heart as they come over a rise to see Ran­gi­toto?”

Prom­i­nent Auck­lan­ders and busi­ness leaders have also given their ver­dict on the de­sign.

“With its red colour this brand takes Auck­land be­yond the New Zealand con­text and po­si­tions us at the very heart of the Asia Pa­cific re­gion,” says Auck­land Uni­ver­sity pro vicechan­cel­lor Ralph Cooney.

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