Huck­le­berry Farms – grow­ing busi­ness and value

Central Leader - - Sport -

Given the re­ces­sion’s im­pact on peo­ple’s wal­lets, who would have thought that an or­ganic su­per­mar­ket would ac­tu­ally be ex­pe­ri­enc­ing a sales in­crease? Huck­le­berry Farms, that’s who.

“Our sales are up from last year,” says manag­ing di­rec­tor David Spal­ter. “And our cus­tomer base is grow­ing too. We’re see­ing a lot of new faces in our three stores.”

One fac­tor con­tribut­ing to the growth is the nar­row­ing gap be­tween the prices of non-or­ganic and or­ganic food. “The hid­den costs of non-or­ganic food pro­duc­tion – pes­ti­cides, fer­tilis­ers, preser­va­tives – have gone through the roof,” says Dave. “Peo­ple are recog­nis­ing the true value of nat­u­ral, or­ganic food: bet­ter taste and more nu­tri­ents without the harm­ful ad­di­tives.”

A sec­ond rea­son may be that as peo­ple cut back on big-ticket items, they’re turn­ing to smaller plea­sures such as or­ganic meat and poul­try, cheese, dairy and cof­fee. Those on re­stricted di­ets are tak­ing ad­van­tage of Huck­le­berry Farms’ wide range of prod­ucts, in­clud­ing the most com­pre­hen­sive gluten-free se­lec­tion in Auck­land.

“The ev­i­dence is anec­do­tal at this point,” Dave says, “but many of our cus­tomers are telling us they can’t af­ford to be sick right now. They’re giv­ing lots of thought to how to keep them- selves and their fam­i­lies healthy. Our en­vi­ron­ment is awash in chem­i­cals. They recogne that eat­ing or­gan­i­cally is one way to re­duce the toxic load on their bodies.”

Each Huck­le­berry Farms store has a qual­i­fied natur­opath on staff who pro­vides in­formed ad­vice to cus­tomers, ad­vises on di­etary is­sues and will even sug­gest life­style changes, all at no charge. The stores stock a va­ri­ety of herbal medicines and sup­ple­ments, and body care prod­ucts. There’s even an on­line natur­opath at their web­site ready to an­swer ques­tions.

Huck­le­berry Farms sup­ports lo­cal sup­pli­ers who are just as ded­i­cated as they are to pro­vid­ing the best or­ganic pro­duce. “We work with farm­ers us­ing more tra­di­tional meth­ods,” Dave says. “They’re grow­ing food like our grand­par­ents did – fresh from the earth to our stores, in sea­son.”

Such com­mit­ment may ex­plain why thou­sands of peo­ple are mak­ing Huck­le­berry Farms the place to shop. Not only do they come for the or­ganic food and other prod­ucts, they ap­pre­ci­ate the knowl­edge­able staff who share their pas­sion for healthy liv­ing and the en­vi­ron­ment.

Visit the Huck­le­berry Farms stores at any of the fol­low­ing lo­ca­tions or shop on­line at their web­site: www.huck­le­ber­ry­farms.co.nz.

Huck­le­berry Farms Green­lane, cnr Green­lane Rd West and Manukau Rd, Ep­som;

Har­vest Whole­foods, 405 Rich­mond Rd, Grey Lynn;

Huck­le­berry Farms Glen Innes, 150 Api­rana Ave, Glen Innes.

Sip and shop: Jess at the Green­lane Huck­le­berry Farms store will brew you an or­ganic cof­fee made with or­ganic milk.

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