Huckleberry Farms – growing business and value
Given the recession’s impact on people’s wallets, who would have thought that an organic supermarket would actually be experiencing a sales increase? Huckleberry Farms, that’s who.
“Our sales are up from last year,” says managing director David Spalter. “And our customer base is growing too. We’re seeing a lot of new faces in our three stores.”
One factor contributing to the growth is the narrowing gap between the prices of non-organic and organic food. “The hidden costs of non-organic food production – pesticides, fertilisers, preservatives – have gone through the roof,” says Dave. “People are recognising the true value of natural, organic food: better taste and more nutrients without the harmful additives.”
A second reason may be that as people cut back on big-ticket items, they’re turning to smaller pleasures such as organic meat and poultry, cheese, dairy and coffee. Those on restricted diets are taking advantage of Huckleberry Farms’ wide range of products, including the most comprehensive gluten-free selection in Auckland.
“The evidence is anecdotal at this point,” Dave says, “but many of our customers are telling us they can’t afford to be sick right now. They’re giving lots of thought to how to keep them- selves and their families healthy. Our environment is awash in chemicals. They recogne that eating organically is one way to reduce the toxic load on their bodies.”
Each Huckleberry Farms store has a qualified naturopath on staff who provides informed advice to customers, advises on dietary issues and will even suggest lifestyle changes, all at no charge. The stores stock a variety of herbal medicines and supplements, and body care products. There’s even an online naturopath at their website ready to answer questions.
Huckleberry Farms supports local suppliers who are just as dedicated as they are to providing the best organic produce. “We work with farmers using more traditional methods,” Dave says. “They’re growing food like our grandparents did – fresh from the earth to our stores, in season.”
Such commitment may explain why thousands of people are making Huckleberry Farms the place to shop. Not only do they come for the organic food and other products, they appreciate the knowledgeable staff who share their passion for healthy living and the environment.
Visit the Huckleberry Farms stores at any of the following locations or shop online at their website: www.huckleberryfarms.co.nz.
Huckleberry Farms Greenlane, cnr Greenlane Rd West and Manukau Rd, Epsom;
Harvest Wholefoods, 405 Richmond Rd, Grey Lynn;
Huckleberry Farms Glen Innes, 150 Apirana Ave, Glen Innes.
Sip and shop: Jess at the Greenlane Huckleberry Farms store will brew you an organic coffee made with organic milk.