T-shirts for Plunket
New designer t-shirts are helping Plunket fundraise for child welfare services.
Launched on Monday, the limited edition tshirts have been made in collaboration with charitable fashion label The H Initiative.
Several celebrity parents are faces for the project, including TV3 news reader Carolyn Robinson, Shortland Street stars Kiel McNaughton, Beth Allen and Te Kohe Tuhaka, Outrageous Fortune actor Shane Cortese and C4 presenter Helena McAlpine.
A portion of all sales will go directly to Plunket.
Sophi Nauman, acting general manager for strategic funding marketing communications, says the t-shirt campaign is a fun and unique way of raising funds.
“We want all children in New Zealand to get the best start in life and we hope that these t-shirts will get people thinking about how they can make a positive difference for children and families.”
T-shirts are available for infants, children and adults. Visit www.the hinitiative.co.nz.