T-shirts for Plun­ket

Central Leader - - News -

New de­signer t-shirts are help­ing Plun­ket fundraise for child wel­fare ser­vices.

Launched on Mon­day, the lim­ited edi­tion tshirts have been made in col­lab­o­ra­tion with char­i­ta­ble fash­ion la­bel The H Ini­tia­tive.

Sev­eral celebrity par­ents are faces for the project, in­clud­ing TV3 news reader Carolyn Robin­son, Short­land Street stars Kiel McNaughton, Beth Allen and Te Kohe Tuhaka, Ou­tra­geous For­tune ac­tor Shane Cortese and C4 pre­sen­ter He­lena McAlpine.

A por­tion of all sales will go di­rectly to Plun­ket.

Sophi Nau­man, act­ing gen­eral man­ager for strate­gic fund­ing mar­ket­ing com­mu­ni­ca­tions, says the t-shirt cam­paign is a fun and unique way of rais­ing funds.

“We want all chil­dren in New Zealand to get the best start in life and we hope that th­ese t-shirts will get peo­ple think­ing about how they can make a pos­i­tive dif­fer­ence for chil­dren and fam­i­lies.”

T-shirts are avail­able for in­fants, chil­dren and adults. Visit www.the hini­tia­tive.co.nz.

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