Big Little City targets Kiwis
A new $1.8 million advertising campaign is hoping to bring Kiwis to Auckland this winter.
Heart of the City hopes its latest Big Little City promotion will entice New Zealanders from all over the country to choose Auckland as the destination for their next weekend away.
Heart of the City project manager Michele Beaton says the campaign focuses on Auckland as the events capital of the country.
“There’s lots going on a lot of the time here,” she says.
“It’s a big city but it’s also quite small and intimate.
“It’s not like Sydney where you have to book one week in advance to get into a restaurant.”
The ambitious campaign is one of Auckland’s biggest tourism drives ever and is being funded both publicly and privately by Heart of the City, Auckland City Council and 20 retailers, hotels and venues such as SkyCity and Vector Arena.
The council funding will come through the CBD targeted rate.
The campaign kicked off on Sunday night with a 60 second television advertisement and in the coming weeks people can expect to see a series of the ads on TV and in print.
The ads present scenes from around the city in the morning, as it “gets ready” for visitors.
They will feature cameo shots from local personalities including Boh Runga, Peter Gordon, Denise L’Estrange-Corbet and Gary Langsford.
Heart of the City chief executive Alex Swney says the campaign has been thoroughly researched and is designed to boost Auck- land’s commercial and tourism future long-term.
“It’s an investment in Auckland and all the great things that our city has to offer its visitors, Mr Swney says.
“The way the world economy is, and with lower internal travelling costs and a weak Kiwi dollar, Auckland represents top value compared to an overseas holiday.”
Warm welcome: Heart of the City’s new advertising campaign promotes Auckland as the country’s events capital.