A new record company is looking to help local musicians step up to the next level.
Rather than supporting bands financially with large loans, Bright Yellow Beetle Records aims to help musicians improve their industry networks, support each other where possible and generate alternative sources of income.
Fundraising gigs, sponsorship and applying for different artistic grants are other ways musicians can support themselves.
Bright Yellow Beatle Records co-founder Tabitha Frazer says the new approach fits well with the internet age, with more musicians promoting and selling their music online.
She says under the scheme, musicians get to keep most of their own profits.
To find out more people can head along to Bright Yellow Beatle Records’ launch party and information evening at the Kings Arms Tavern on May 26.
Doors open at 6pm, with eight independent bands playing from 7pm until midnight. Tickets are $10 at the door.
For more information visit www.bybr.co.nz or email brightyellowbeetle email@example.com.