Furniture as art at Bloom
Bloom has been designing and manufacturing solid wood furniture for over 30 years in the Wellington region from its Otaki factory with showrooms in Wellington, Plimmerton and now in Auckland’s shopping hub, Newmarket. Beginning as Woodworks and then setting up the original Wade House in 1991, Bloom now designs and makes a wide range of contemporary, deco, country and traditional styles, specialising in complete collections of dining, lounge and bedroom furniture.
Bloom works in both commercial and residential furniture. Their contracts have included supplying furniture for the Beijing Embassy, Van- uatu Consulate and World Bank Residences.
Bloom is currently exporting to Japan and to private clients as far as the UK and USA – so reversing the trend of furniture imports.
The furniture is made mainly from New Zealand silver beech as this fits in with the company policy of only working with sustainably managed timbers.
Oak and other exotic timbers are used only with the guarantee of the timber being sustainably harvested.
Not surprisingly, for a company which began operating in Newtown under the name ‘Woodworks’ by owners Stuart and Margaret, the showroom features plenty of beautiful wood pieces from the classic to the minimalist designs. There are also many furniture items staging a revival in popularity, such as the 1930s Morris chairs and settees, plus the use of the traditional wax finishes.
“Our factory has seven fully qualified tradesmen, traditionally trained in solid wood furniture,” says Stuart. “We can call on 268 years of experience from our factory staff in wood and furniture manufacture. Each item of furniture has its own registration number ... even if you bought furniture from Bloom 15 years ago, each piece still has its history recorded at Bloom, from where the wood was sourced, when it was made, by whom, with what stain and finish.
“We’re in the same area as artists,” Margaret explains. “Furniture is an art form and it’s for people who can appreciate the difference and the beauty of wood.”
In fact Bloom’s consultancy service can do the whole thing - concept, space layout, colours, fabrics, soft furnishings, custom designed to fit your space. Website: www bloomfurniture.co.nz
Auckland showroom: 44 Broadway, Newmarket; phone 524 8585.