Fur­ni­ture as art at Bloom

Central Leader - - News -

Bloom has been de­sign­ing and man­u­fac­tur­ing solid wood fur­ni­ture for over 30 years in the Welling­ton re­gion from its Otaki fac­tory with show­rooms in Welling­ton, Plim­mer­ton and now in Auck­land’s shop­ping hub, New­mar­ket. Beginning as Wood­works and then set­ting up the orig­i­nal Wade House in 1991, Bloom now de­signs and makes a wide range of con­tem­po­rary, deco, coun­try and tra­di­tional styles, spe­cial­is­ing in com­plete col­lec­tions of din­ing, lounge and bed­room fur­ni­ture.

Bloom works in both com­mer­cial and res­i­den­tial fur­ni­ture. Their con­tracts have in­cluded sup­ply­ing fur­ni­ture for the Bei­jing Em­bassy, Van- uatu Con­sulate and World Bank Res­i­dences.

Bloom is cur­rently ex­port­ing to Ja­pan and to pri­vate clients as far as the UK and USA – so rev­ers­ing the trend of fur­ni­ture im­ports.

The fur­ni­ture is made mainly from New Zealand sil­ver beech as this fits in with the com­pany pol­icy of only work­ing with sus­tain­ably man­aged tim­bers.

Oak and other ex­otic tim­bers are used only with the guar­an­tee of the tim­ber be­ing sus­tain­ably har­vested.

Not sur­pris­ingly, for a com­pany which be­gan op­er­at­ing in New­town un­der the name ‘Wood­works’ by own­ers Stu­art and Mar­garet, the show­room fea­tures plenty of beau­ti­ful wood pieces from the clas­sic to the min­i­mal­ist de­signs. There are also many fur­ni­ture items stag­ing a re­vival in pop­u­lar­ity, such as the 1930s Mor­ris chairs and set­tees, plus the use of the tra­di­tional wax fin­ishes.

“Our fac­tory has seven fully qual­i­fied trades­men, tra­di­tion­ally trained in solid wood fur­ni­ture,” says Stu­art. “We can call on 268 years of ex­pe­ri­ence from our fac­tory staff in wood and fur­ni­ture man­u­fac­ture. Each item of fur­ni­ture has its own regis­tra­tion num­ber ... even if you bought fur­ni­ture from Bloom 15 years ago, each piece still has its his­tory recorded at Bloom, from where the wood was sourced, when it was made, by whom, with what stain and fin­ish.

“We’re in the same area as artists,” Mar­garet ex­plains. “Fur­ni­ture is an art form and it’s for peo­ple who can ap­pre­ci­ate the dif­fer­ence and the beauty of wood.”

In fact Bloom’s con­sul­tancy ser­vice can do the whole thing - con­cept, space lay­out, colours, fabrics, soft fur­nish­ings, custom de­signed to fit your space. Web­site: www bloom­fur­ni­ture.co.nz

Auck­land show­room: 44 Broad­way, New­mar­ket; phone 524 8585.

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