More events will see tourism dol­lars dou­ble

Central Leader - - NEWS - By SCOTT MOR­GAN

Mayor Len Brown pre­dicts Auck­land’s tourism earn­ings will dou­ble in the next decade.

He told a group of tourism in­dus­try op­er­a­tors that he wants the vis­i­tor econ­omy to jump from $3 bil­lion to $6 bil­lion in the next 10 years.

‘‘It’s to­tally do-able. We’re in the right space to do that and more.’’

Mr Brown says Auck­land needs to be­come an events city to achieve the lofty goal.

Events like stage show Mary Pop­pins and the Ju­nior Rugby World Cham­pi­onships in 2014 are im­por­tant.

In the near fu­ture Mr Brown is pre­dict­ing the V8 su­per­cars, which will be held at Pukekohe in April next year, will be a big hit with the pub­lic.

‘‘It’ll be great for the city and the south­ern part of the re­gion.’’

He says pre­dic­tions about what the event will gen­er­ate fi­nan­cially and in terms of vis­i­tor num­bers are ‘‘very, very con­ser­va­tive’’.

An­other fac­tor in in­creas­ing the tourism dol­lar is get­ting a con­ven­tion cen­tre in Auck­land, Mr Brown says.

And with an in­crease in tourism comes more jobs.

‘‘The hi-tech sec­tor is un­der­go­ing big, big growth in Auck­land. But it’s not a high labour-in­ten­sive sec­tor of our econ­omy.

‘‘One high labour-in­ten­sive in­dus­try is tourism.

‘‘That’s one of the key rea­sons why I back this sec­tor.’’

Auck­land Tourism Events and Eco­nomic Devel­op­ment tourism man­ager Ja­son Hill says the in­dus­try is in rea­son­able shape.

The sec­tor is hold­ing its own in dif­fi­cult eco­nomic con­di­tions, with in­ter­na­tional and domestic ar­rivals both up at Auck­land Air­port.

And ATEED’s domestic mar­ket­ing cam­paign that aimed to bring lo­cal vis­i­tors to Auck­land was a success, with a 24 per cent in­crease in vis­its to auck­, he says.

Event city: Mayor Len Brown pre­dicts events like the V8 su­per­cars to be held at Pukekohe next year, will help dou­ble Auck­land’s tourism earn­ings in the next decade.

Go to cen­tral­ and click on Lat­est Edi­tion to see a video used as part of an ad­ver­tis­ing cam­paign pro­mot­ing Auck­land as a tourist des­ti­na­tion.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.