Mar­ket re­lies on com­mu­ni­ca­tion

Central Leader - - NEWS -

Auck­land tourism op­er­a­tors are now able to of­fer their tours, ac­tiv­i­ties and tick­ets di­rectly to the grow­ing Chi­nese tourist mar­ket.

Aus­tralian tourism book­ing web­site Ex­pe­ri­ence Oz has de­vel­oped a fully func­tional Chi­nese book­ing site.

Ex­pe­ri­ence Oz also takes book­ings for New Zealand tourism op­tions.

The site con­tains over 2000 prod­ucts and ex­pe­ri­ences avail­able to view and book and has in­cor­po­rated new pay­ment op­tions, such as UnionPay, which is the pay­ment method of choice in China.

Auck­land Tourism, Events and Eco­nomic De­vel­op­ment tourism man­ager Ja­son Hill says com­mu­ni­ca­tion with the Chi­nese mar­ket is vi­tal.

‘‘It is im­per­a­tive to com­mu­ni­cate to the Chi­nese mar­ket in their own lan­guage and we con­grat­u­late Ex­pe­ri­ence Oz and New Zealand on com­mit­ting whole­heart­edly to this rapidly grow­ing mar­ket.’’

Greatsights Auck­land gen­eral man­ager of in­ter­na­tional sales Ross Grundy says the launch of the Chi­nese ver­sion of Ex­pe­ri­ence Oz would be ad­van­ta­geous for tourism in the re­gion.

‘‘In­no­va­tions like this will help us tap into the strong­est tourism growth mar­ket, help in­crease visi­ta­tion and sup­port busi­ness growth.’’

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.