Drink driv­ing cam­paign starts

Central Leader - - NEWS -

A new cam­paign aimed at re­duc­ing drinkdriv­ing over the fes­tive sea­son has been launched.

With Christ­mas and New Year’s Eve just weeks away Auck­land Trans­port has launched ‘‘Make It Home Safely’’ with a fo­cus on reach­ing those aged 20-29.

‘‘Drink-driv­ing is a ma­jor prob­lem in New Zea­land,’’ com­mu­nity trans­port man­ager Matthew Red­nall says.

‘‘In Auck­land be­tween 2008 and 2012 there were 107 fa­tal­i­ties and 633 se­ri­ous in­juries caused by al­co­hol and drug re­lated crashes,’’ he says.

Al­though

drink-driv- ing is an is­sue across all ages, sta­tis­tics show peo­ple aged 20 to 29 are re­spon­si­ble for just un­der half of all fa­tal al­co­hol re­lated crashes.

‘‘To com­mu­ni­cate with this group, we have de­vel­oped a cam­paign fo­cused on cine­mas and on­line.’’

Mr Red­nall says the weeks lead­ing up to Christ­mas are a ‘‘high risk’’ time for al­co­hol re­lated crashes.

There’s also a new Face­book app show­ing that there are many ways to get home from a night out. Search Make it Home on Face­book.

Take care: Auck­land Trans­port is re­mind­ing party go­ers to make plans to get home safely dur­ing the fes­tive sea­son.

Go to cen­tral­leader. co.nz and click on Lat­est Edi­tion to see Auck­land Trans­port’s new ad pro­mot­ing sober driv­ing.

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