Cre­ative mix has framer hooked

DAILY GRIND Fig­ur­ing out how best to present and pre­serve ev­ery­thing from art to sports me­mora­bilia to war medals is the per­fect com­bi­na­tion of cre­ativ­ity and prac­ti­cal­ity for Jo Her­bert. Re­porter Joe Daw­son stopped by her New­mar­ket work­shop to find out h

Central Leader - - NEWS -

Jo Her­bert has framed some funny stuff.

While a fair amount of her work is taken up by the usual de­grees and diplo­mas, the Frame by Frame pic­ture framer has also put a bor­der around her fair share of the weird and won­der­ful.

Whether it’s a gui­tar played and signed by 80s rock god Bon Jovi, a scrap of paper signed by leg­endary US base­baller Babe Ruth (val­ued be­tween $8000 and $10,000) or a limited edi­tion print worth thou­sands, she says there are plenty of chal­lenges in her job.

But ‘‘where there’s a will there’s a way’’ and the Kings­land res­i­dent is able to utilise her artis­tic eye and hands-on skills to solve the trick­i­est prob­lems.

While pic­ture fram­ing was never her cho­sen desti- na­tion, Miss Her­bert says her artis­tic back­ground was al­ways go­ing to push her in a cre­ative di­rec­tion.

‘‘I could never do an of­fice job,’’ she says. ‘‘I couldn’t think of any­thing worse.’’

She prob­a­bly didn’t need to worry about be­com­ing a desk jockey.

Af­ter start­ing a fine arts de­gree and even­tu­ally fin­ish­ing with a bach­e­lor of de­sign ma­jor­ing in pho­tog­ra­phy, a ca­reer in pen-push­ing was al­ways un­likely.

‘‘I kind of just fell into it,’’ she says of be­com­ing a framer.

‘‘I had a job do­ing art fin­ish­ing and the busi­ness had a fram­ing part. The boss asked if I wanted to learn and taught me on the job.

‘‘It’s not some­thing I had thought of but that’s where it started and I’m stoked with it be­cause it works so well with my pho­tog­ra­phy.’’

It’s also an op­por­tu­nity to share her skills with those who need them.

‘‘I think hav­ing a de­sign back­ground helps, hav­ing that prac­ti­cal and cre­ative side. A lot of people don’t have the vi­sion so they rely on me to pull things out which might look good.

‘‘You have to be able to pic­ture it and have a vi­sion for a spe­cific art­work, what style is go­ing to suit dif­fer­ent art­works and what colour com­bi­na­tions will work.

‘‘An eye for that kind of thing is def­i­nitely im­por­tant.’’

Help­ing people pre­serve or present their spe­cial be­long­ings is a priv­i­lege.

‘‘You al­ways get to hear the story be­hind the piece and that’s what makes it re­ally in­ter­est­ing.’’

That might mean learn­ing the story of brav­ery that goes with an old war medal, or re­liv­ing some­one’s glory days.

‘‘I was think­ing about this lady who used to be a Rolling Stones groupie and she came in with all these posters for gigs. She was telling me how she and her sis­ter used to be groupies and go and party with the band af­ter their con­certs, and her sis­ter had kissed Mick Jag­ger some­where along the way.

‘‘It’s the people that make it re­ally in­ter­est­ing for sure.

‘‘Ob­vi­ously the piece is spe­cial to the per­son, other­wise they wouldn’t be in here get­ting it framed, and you are mak­ing it spe­cial and mak­ing it last so it ob­vi­ously has that kind of value to it.’’

Framed up: Jo Her­bert en­joys learn­ing the sto­ries be­hind the pieces she frames.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.