Teen entrepreneur goes fishing for business win
Our team came up with a chocolate fish that contains collagen and is infused with fish oil ...
A Kings College student has been selected as one of six students to represent New Zealand at the 2014 FedEx/Junior Achievement International Trade Challenge Asia Pacific final in Hong Kong in August.
Amanda Ngo, 16, from Mt Eden beat 80 students from all around New Zealand. Competitors were tasked to develop a market-entry strategy plan to export a fish-based product to Japan and Amanda’s idea came out the winner.
‘‘Our team came up with a chocolate fish that contains collagen and is infused with fish oil that people can take on a daily basis to improve their health,’’ Amanda says.
The youngster also owns her own business selling water bottles with the Kings College logo on them.
The other business proposals ranged from a contact lens solution to a pilchard-based dried dog food product.
Competition judge Lee Davies says the challenge showcases the country’s budding entrepreneurs.
‘‘Having only a few hours to come up with a marketing strategy is a big ask and we are very impressed by the students’ innovative approach and their understanding of business concepts. The six winning students showed a high level of understanding of entrepreneurship skills.’’
Organised by the Young Enterprise Trust, the challenge is designed to help students learn about international trade and give them a chance to set up a mock business and develop a plan to export a product to an overseas market. The six students will attend a two-day workshop in Auckland before competing in Hong Kong.
Amanda was put forward by her team to compete in the New Zealand finals and is ‘‘incredibly excited’’ to travel to Hong Kong to compete with the other five finalists in August.