Teen en­tre­pre­neur goes fish­ing for busi­ness win

Our team came up with a choco­late fish that con­tains col­la­gen and is in­fused with fish oil ...

Central Leader - - NEWS - By CA­TRIN OWEN

A Kings Col­lege stu­dent has been selected as one of six stu­dents to rep­re­sent New Zealand at the 2014 FedEx/Ju­nior Achieve­ment In­ter­na­tional Trade Chal­lenge Asia Pa­cific fi­nal in Hong Kong in Au­gust.

Amanda Ngo, 16, from Mt Eden beat 80 stu­dents from all around New Zealand. Com­peti­tors were tasked to de­velop a mar­ket-en­try strat­egy plan to ex­port a fish-based prod­uct to Ja­pan and Amanda’s idea came out the win­ner.

‘‘Our team came up with a choco­late fish that con­tains col­la­gen and is in­fused with fish oil that people can take on a daily ba­sis to im­prove their health,’’ Amanda says.

The young­ster also owns her own busi­ness sell­ing wa­ter bot­tles with the Kings Col­lege logo on them.

The other busi­ness pro­pos­als ranged from a con­tact lens so­lu­tion to a pilchard-based dried dog food prod­uct.

Com­pe­ti­tion judge Lee Davies says the chal­lenge show­cases the coun­try’s budding en­trepreneurs.

‘‘Hav­ing only a few hours to come up with a mar­ket­ing strat­egy is a big ask and we are very im­pressed by the stu­dents’ in­no­va­tive ap­proach and their un­der­stand­ing of busi­ness con­cepts. The six win­ning stu­dents showed a high level of un­der­stand­ing of en­trepreneur­ship skills.’’

Or­gan­ised by the Young En­ter­prise Trust, the chal­lenge is de­signed to help stu­dents learn about in­ter­na­tional trade and give them a chance to set up a mock busi­ness and de­velop a plan to ex­port a prod­uct to an over­seas mar­ket. The six stu­dents will at­tend a two-day work­shop in Auck­land be­fore com­pet­ing in Hong Kong.

Amanda was put for­ward by her team to com­pete in the New Zealand fi­nals and is ‘‘in­cred­i­bly ex­cited’’ to travel to Hong Kong to com­pete with the other five fi­nal­ists in Au­gust.

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