Targeting millions from pocket change
Raising $13 million may seem like an impossible task, but two Auckland women have accepted the challenge.
The 10 cents to Millions fundraising initiative aims to double 10 cents 27 times to accumulate a total of $13 million.
Project co-founder Eunice Ng says the idea was inspired by a property seminar she attended.
She was told if they doubled one cent for 30 days, the amount would total $10 million.
Ng, who lives in Mt Eden, is using this method to fundraise for a number of primary mental health initiatives including Raeburn House.
‘‘The only rule was the money couldn’t come from my day job. This would allow me to be more creative to try and think of ways to make that money.’’
So far Ng has received the money through donations, paper runs, cleaning houses and weeding gardens.
Even though the overall target of $13 million may seem big, Ng says it is not always about the bigger picture.
‘‘All I’m focused on is the current step because the message there is: Don’t worry about the bigger goal.
‘‘It might seem impossible now but start with baby steps and believe more doors will open as you progress.’’
The next step in the equation is to raise $1638.40 through a garage sale.
‘‘Decluttering doesn’t just mean things but it could also mean toxic relationships, or decluttering your mind of any worries,’’ she says.
Ng and Javadi believe mental health is often a taboo subject.
‘‘A lot of the problems happening around the world could be due to mental issues,’’ Ng says.
The duo would also like to keep some funds for individual initiatives.
‘‘Maybe if there’s an individual that’s struggling with depression and they want to do something about it, like a community art class, we want some of the money to help people like that.’’
The garage sale is at 42 Balmoral Rd, Mt Eden, on Saturday June 27, from 8am till noon.