A new survey has shown that Whittaker’s has increased its lead over the field as New Zealand’s most-loved brand.
But the chocolate wars are heating up - Cadbury is in the top five this year, after falling outside the top 10 last year.
The top five most-loved brands, according to Colmar Brunton, were Whittaker’s, All Blacks, Air New Zealand, Tip Top and Cadbury.
New entrants in the top 20 included Lotto, Fisher and Paykel, Lewis Road Creamery and Anchor.
Colmar Brunton chief client officer Sarah Bolger said the big movers were reaping the rewards of their brand-building efforts over the past year.