CHOCOLATEWARS

Central Leader - - AUCKLAND LOCAL BODY ELECTIONS -

A new sur­vey has shown that Whit­taker’s has in­creased its lead over the field as New Zealand’s most-loved brand.

But the choco­late wars are heat­ing up - Cad­bury is in the top five this year, af­ter fall­ing out­side the top 10 last year.

The top five most-loved brands, ac­cord­ing to Col­mar Brun­ton, were Whit­taker’s, All Blacks, Air New Zealand, Tip Top and Cad­bury.

New en­trants in the top 20 in­cluded Lotto, Fisher and Paykel, Lewis Road Cream­ery and An­chor.

Col­mar Brun­ton chief client of­fi­cer Sarah Bol­ger said the big movers were reap­ing the re­wards of their brand-build­ing ef­forts over the past year.

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