Gift cards chang­ing

Central Leader - - OUT & ABOUT - STAFF REPORTER

Some of Auck­land’s ma­jor re­tail­ers are drop­ping 12-month ex­piry dates on gift cards.

Count­down, Kathmandu and Noel Leem­ing have dropped the ex­piry pe­riod fol­low­ing re­search car­ried out by Con­sumer NZ.

The re­search was part of Con­sumer NZ’s cam­paign ‘‘Drop the Dates’’. It found that shop­pers could be los­ing $10 mil­lion a year on cards that had ex­pired be­fore they could be re­deemed.

Con­sumer NZ chief ex­ec­u­tive Sue Chetwin said she wel­comed the de­ci­sion from the three stores.

‘‘It’s a great re­sponse from th­ese stores and shows ex­piry dates can be ditched with­out caus­ing prob­lems.’’

Shoe Clinic has ex­tended the ex­piry date to five years on gift cards bought from its stores.

Two other re­tail­ers, New World and Toy­world, have ex­tended the ex­piry dates on their gift cards from 12 to 24 months fol­low­ing Con­sumer NZ’s cam­paign.

Chetwin said the ex­ten­sion was a pos­i­tive step but en­cour­aged the stores to go fur­ther.

‘‘With Count­down agree­ing to drop the dates on its cards, we’d ex­pect to see New World and Pak’nSave do the same.’’

Chetwin said Con­sumer NZ has ap­proached 10 ma­jor re­tail­ers to make changes to their gift card 12 month ex­pi­ra­tion dates. She said three de­clined to make any changes, th­ese were Briscoes, Prezzy Card and West­field Shop­ping Cen­tres.

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