Dutch com­pany ac­quires Bell Tea


Well known Kiwi brands Bell Tea and Hum­ming­bird Cof­fee will soon grace the ta­bles of over­seas con­sumers as the com­pany pre­pares for a new ex­port fu­ture un­der a for­eign owner.

Nether­lands com­pany Ja­cobs Douwe Eg­berts(JDE) paid more than $100 mil­lion for BrewGroup, which also owns Jed’s Cof­fee, Grav­ity Cof­fee and Tiora Tea, as well as Bell, and Christchurch­based Hum­ming­bird.

The Over­seas In­vest­ment Of­fice ap­proved the sale by BrewGroup’s for­mer share­hold­ers Pen­car­row Pri­vate Equity and its chief ex­ec­u­tive Mark Hamil­ton.

He said BrewGroup would be­come part of the world’s sec­ond largest cof­fee com­pany, of­fer­ing in­ter­na­tional mar­ket­ing op­por­tu­ni­ties when the busi­nesses be­come in­te­grated after Fe­bru­ary.

Hamil­ton said there would also be lo­cal ef­fi­cien­cies with JDE us­ing the BrewGroup dis­tri­bu­tion ware­house in Auck­land for its moc­cona freeze dried cof­fee.

The merged busi­ness would em­ploy more than 250 peo­ple, most of them in Auck­land.

The Bell Tea Com­pany, es­tab­lished in Dunedin in 1895, was sold to Pen­car­row Equity in late 2013 by Food­stuffs.

Bell Tea then ac­quired Hum­ming­bird Cof­fee in early 2016 and its name was changed to BrewGroup as cof­fee sales out­stripped tea sales.

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