Air NZ removes Jaguar advert
Air New Zealand is pulling a luxury car ad from its in-flight advertising because it features a car travelling on the wrong side of the road.
The ad for a Jaguar F-Pace SUV was playing on Air NZ’s A320 aircraft drop down screens on flights between Auckland and Queenstown.
The roughly 30-second ad shows a vehicle travelling along a winding road on the right hand side, which goes against New Zealand’s road rules.
Earlier this month it was reported that police were receiving up to 35 complaints a day about erratic driving in the Queenstown LakesCentral region over the holiday period. At the time Otago Lakes-Central road policing manager Senior Sergeant Glenn Wilkinson said many of the complaints police received about poor driving were for crossing the centre line.
Air NZ spokeswoman Anna Cross said Air NZ advertising content was screened as part of the in-flight quiz and was supplied by a third party. ‘‘The advertisement you’ve highlighted doesn’t meet our required standard and we’ve requested that it be removed,’’ Cross said.
Jaguar Land Rover New Zealand operations manager Ben Montgomery said ‘‘as a New Zealand company, it is really important to ensure we do our part to help keep Kiwis safe and abide by local advertising requirements’’.