Air NZ re­moves Jaguar ad­vert


Air New Zealand is pulling a lux­ury car ad from its in-flight ad­ver­tis­ing be­cause it fea­tures a car trav­el­ling on the wrong side of the road.

The ad for a Jaguar F-Pace SUV was play­ing on Air NZ’s A320 air­craft drop down screens on flights be­tween Auck­land and Queen­stown.

The roughly 30-sec­ond ad shows a ve­hi­cle trav­el­ling along a wind­ing road on the right hand side, which goes against New Zealand’s road rules.

Ear­lier this month it was re­ported that po­lice were re­ceiv­ing up to 35 com­plaints a day about er­ratic driv­ing in the Queen­stown LakesCen­tral re­gion over the hol­i­day pe­riod. At the time Otago Lakes-Cen­tral road polic­ing man­ager Se­nior Sergeant Glenn Wilkin­son said many of the com­plaints po­lice re­ceived about poor driv­ing were for cross­ing the cen­tre line.

Air NZ spokes­woman Anna Cross said Air NZ ad­ver­tis­ing con­tent was screened as part of the in-flight quiz and was sup­plied by a third party. ‘‘The ad­ver­tise­ment you’ve high­lighted doesn’t meet our re­quired stan­dard and we’ve re­quested that it be re­moved,’’ Cross said.

Jaguar Land Rover New Zealand op­er­a­tions man­ager Ben Mont­gomery said ‘‘as a New Zealand com­pany, it is re­ally im­por­tant to en­sure we do our part to help keep Ki­wis safe and abide by lo­cal ad­ver­tis­ing re­quire­ments’’.

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