Fizzing for funding boost
A Kiwi cider producer is hoping to raise $1.2 million to fund its move to Hawke’s Bay — where the heart of its produce comes from.
Zeffer launched a crowdfunding campaign on Wednesday, marking the beginning of its hope to become a global brand.
The company wants to move to Hawke’s Bay to save more than $200,000 a year it spends on delivering freshly crushed apples to Auckland.
On top of that, the company wants to focus on two key export markets - China and Thailand.
If the campaign is successful, new shareholders will own 21 per cent of the company.
Zeffer has 30 days to attract the investment. In just over 24 hours, 118 investors had pledged more than $600,000.
Zeffer sales and marketing director Josh Townsend said cider was one of the fastest growing alcohol categories in the world.
‘‘Mainstream beer brands have stalled in recent years as consumers have become more educated and demanding of more premium or craft beers.
‘‘We believe the same trend towards premiumisation will emerge for cider. Whilst cider is still a relatively new concept for China and Thailand, we’ve noticed its now really starting to take off,’’ Townsend said.
Free trade agreements, warm climates and a rising middle class presented opportunities in these markets.
China will be a big export market for Zeffer, says Josh Townsend.