Fizzing for fund­ing boost

Central Leader - - OUT & ABOUT - CHLOE WIN­TER

A Kiwi cider pro­ducer is hop­ing to raise $1.2 mil­lion to fund its move to Hawke’s Bay — where the heart of its pro­duce comes from.

Zef­fer launched a crowd­fund­ing cam­paign on Wednes­day, mark­ing the be­gin­ning of its hope to be­come a global brand.

The com­pany wants to move to Hawke’s Bay to save more than $200,000 a year it spends on de­liv­er­ing freshly crushed ap­ples to Auck­land.

On top of that, the com­pany wants to fo­cus on two key ex­port mar­kets - China and Thai­land.

If the cam­paign is suc­cess­ful, new share­hold­ers will own 21 per cent of the com­pany.

Zef­fer has 30 days to at­tract the in­vest­ment. In just over 24 hours, 118 in­vestors had pledged more than $600,000.

Zef­fer sales and mar­ket­ing direc­tor Josh Townsend said cider was one of the fastest grow­ing al­co­hol cat­e­gories in the world.

‘‘Main­stream beer brands have stalled in re­cent years as con­sumers have be­come more ed­u­cated and de­mand­ing of more premium or craft beers.

‘‘We be­lieve the same trend to­wards pre­mi­u­mi­sa­tion will emerge for cider. Whilst cider is still a rel­a­tively new con­cept for China and Thai­land, we’ve no­ticed its now re­ally start­ing to take off,’’ Townsend said.

Free trade agree­ments, warm cli­mates and a ris­ing mid­dle class pre­sented op­por­tu­ni­ties in these mar­kets.


China will be a big ex­port mar­ket for Zef­fer, says Josh Townsend.

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