New Chi­nese TV chan­nel launches

Central Leader - - YOUR PAPER, YOUR PLACE - TORIKA TOKALAU-CHAN­DRA

A new 24 hour Chi­nese tele­vi­sion chan­nel with lo­cally-pro­duced con­tent will be­gin broad­cast­ing this month.

Asia Pa­cific News Cor­po­ra­tion launched its New Chi­nese Tele­vi­sion Chan­nel (NCTV) at the Me­trop­o­lis Mu­seum on Tues­day. It of­fi­cially goes on air on March 19.

It will be broad­casted on Free­view Chan­nel 32 to the Auck­land re­gion with na­tion­wide cov­er­age to com­ing soon.

The 24/7 chan­nel will pro­vide news and en­ter­tain­ment pro­grams for New Zealand’s Chi­nese com­mu­nity, with a sec­ond, but im­por­tant au­di­ence be­ing Chi­nese tourists to New Zealand, as well as Ki­wis and Asian Ki­wis in­ter­ested in Chi­nese cul­ture.

It will also fea­ture lo­cally pro­duced English lan­guage pro­grammes and do­mes­tic con­tent with English and Chi­nese subtitles.

Auck­lan­ders James Sun and Robert Hu both looked for­ward to the launch of a Chi­nese tele­vi­sion chan­nel with lo­cally-pro­duced con­tent.

‘‘It will be so good to see Chi­nese and Maori cul­ture in­cor­po­ra­tion in a tele­vi­sion pro­gramme,’’ Sun said.

‘‘There are end­less pos­si­bil­i­ties be­cause we fi­nally have a New Zealand Chi­nese chan­nel, not a chan­nel from China.’’

James Sun from West Auck­land said he’s look­ing for­ward to see­ing Maori and Chi­nese cul­tures in­cor­po­rated into tele­vi­sion pro­grammes.

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