Wicked Cam­pers’ de­fi­ance

Central Leader - - SITUATIONS VACANT - CHLOE WIN­TER

‘‘...the com­plaints board said they had not been pre­pared with a due sense of so­cial re­spon­si­bil­ity to con­sumers and to so­ci­ety and were likely to cause se­ri­ous or wide­spread of­fence.’’

The boss of Wicked Cam­pers is silently re­fus­ing to com­ply with rul­ings against its of­fen­sive slo­gans.

A fresh com­plaint against the com­pany was up­held by the Ad­ver­tis­ing Stan­dards Author­ity (ASA) last week, af­ter a com­plainant la­belled two of its slo­gans as ‘‘of­fen­sive’’ and ‘‘crude’’.

It was the lat­est in at least nine com­plaints brought against the com­pany in 12 months, most of which have been up­held, with or­ders for the slo­gans to be re­moved.

An ASA spokes­woman said the com­pany had not re­sponded to any of its re­quests, and, as far as she was aware, the com­pany had not com­plied with its rul­ings.

The lat­est com­plaint re­lated to a win­dow sticker which reads: ‘‘At­ten­tion Thieves. Thou Shalt Not Steal. God Is Watch­ing You Thiev­ing C..., and a painted mes­sage on the side of the van, which says: ‘‘Let’s Throw a Cat on The Bar­bie’’.

The com­plainant said the win­dow sticker ad­ver­tise­ment used in­ap­pro­pri­ate lan­guage and was of­fen­sive to Chris­tians and women, while the painted mes­sage gave the im­pres­sion that an­i­mal cru­elty was ac­cept­able or amus­ing.

The ASA com­plaints board up­held the com­plaint, but said it had not re­ceived any re­sponse from Wicked Cam­pers.

It ex­pressed con­cern at the the com­pany’s re­peated re­fusal to re­spond to com­plaints, and their re­fusal to en­gage with, and re­spect, the prin­ci­ples of self-reg­u­la­tion.

‘‘Tak­ing into ac­count the wide range of peo­ple that could po­ten­tially view the ad­ver­tise­ments, the com­plaints board said they had not been pre­pared with a due sense of so­cial re­spon­si­bil­ity to con­sumers and to so­ci­ety and were likely to cause se­ri­ous or wide­spread of­fence.’’

The board said there had been a num­ber of pre­vi­ous com­plaints about Wicked Cam­pers.

Last year, three of Wicked Cam­pers’ most of­fen­sive ve­hi­cles were banned from New Zealand’s roads, fol­low­ing a land­mark rul­ing from the Clas­si­fi­ca­tion Of­fice.

It meant that the vans were banned from pub­lic places in New Zealand and Wicked could face a fine of up to $200,000 per of­fence if it con­tin­ued to use them.

MARTIN DE RUYTER/FAIR­FAX NZ

Wicked Cam­pers is re­fus­ing to com­ply with rul­ings against its of­fen­sive slo­gans.

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