Iconic brand’s sale looms


Lovers of fruit drink Raro and Gregg’s in­stant cof­fee face un­cer­tain times as the brands’ man­u­fac­turer is put on the mar­ket.

Ja­panese com­pany Sun­tory Food and Bev­er­age has put up for sale the food and in­stant cof­fee di­vi­sions of its Cere­bos com­pa­nies in Aus­tralia and New Zealand, along with its Asian Home Gourmet brand in Singapore.

Cere­bos, which has op­er­a­tions through­out Asia, said food and in­stant cof­fee were non-core busi­ness for Sun­tory, a soft drinks man­u­fac­turer.

How­ever, Sun­tory will keep Cere­bos’ fresh cof­fee busi­ness, which in New Zealand in­cludes the Caffe L’af­fare, Atomic Roast­ers, Orb, and Robert Harris brands.

The com­pany cur­rently em­ploys around 800 staff in to­tal on both sides of the Tas­man.

In New Zealand the busi­ness is known as Cere­bos Gregg’s, and the Gregg’s cof­fee brand was started by William Gregg in Dunedin in 1861.

The com­pany closed its Auck­land plant in 2014, ax­ing up to 125 jobs, but re­tains its Dunedin roast­ery.

The food busi­ness makes a range of sauces and condi­ments and also dis­trib­utes Dilmah tea.

Terry Seven­son, chief ex­ec­u­tive of the Aus­tralasian busi­nesses, said the new fresh cof­fee busi­ness unit was in­tent on cap­tur­ing a larger share of ‘‘the rapidly growing global fresh cof­fee mar­ket’’.

Cof­fee prod­ucts on dis­play at Cere­bos Gregg’s Dunedin fac­tory.

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