Iconic brand’s sale looms
Lovers of fruit drink Raro and Gregg’s instant coffee face uncertain times as the brands’ manufacturer is put on the market.
Japanese company Suntory Food and Beverage has put up for sale the food and instant coffee divisions of its Cerebos companies in Australia and New Zealand, along with its Asian Home Gourmet brand in Singapore.
Cerebos, which has operations throughout Asia, said food and instant coffee were non-core business for Suntory, a soft drinks manufacturer.
However, Suntory will keep Cerebos’ fresh coffee business, which in New Zealand includes the Caffe L’affare, Atomic Roasters, Orb, and Robert Harris brands.
The company currently employs around 800 staff in total on both sides of the Tasman.
In New Zealand the business is known as Cerebos Gregg’s, and the Gregg’s coffee brand was started by William Gregg in Dunedin in 1861.
The company closed its Auckland plant in 2014, axing up to 125 jobs, but retains its Dunedin roastery.
The food business makes a range of sauces and condiments and also distributes Dilmah tea.
Terry Sevenson, chief executive of the Australasian businesses, said the new fresh coffee business unit was intent on capturing a larger share of ‘‘the rapidly growing global fresh coffee market’’.
Coffee products on display at Cerebos Gregg’s Dunedin factory.