Ed­i­ble bou­quet busi­ness grow­ing

Central Leader - - YOUR PAPER, YOUR PLACE - CA­TRIN OWEN

An Auck­land woman is try­ing to take a bite out of the floristry mar­ket by pro­duc­ing ed­i­ble bou­quets.

Last year Ge­nia Khol­man­skikh started Vege­bou­quet - a florist busi­ness that pro­duces bou­quets us­ing fruit and veg­eta­bles sourced from farm­ers mar­kets and su­per­mar­kets.

Khol­man­skikh is orig­i­nally from St Peters­burg in Rus­sia be­fore mov­ing to Auck­land with her hus­band 18 months ago.

‘‘When I moved I felt like I didn’t want to be in an of­fice and I love be­ing in­volved in pro­duc­tion,’’ she said.

Khol­man­skikh stum­bled upon the ed­i­ble bou­quet trend online and could not find New Zealand busi­nesses do­ing any­thing sim­i­lar.

She started mak­ing her own cre­ations, giv­ing bou­quets to friends, be­fore launch­ing her own busi­ness.

‘‘I source ev­ery­thing re­ally fresh.’’

She uses kale, let­tuce, broc­coli, ap­ples, or­anges, sea­sonal pro­duce and oc­ca­sion­ally used flow­ers to cre­ate the bou­quets.

It took be­tween 30 min­utes and two hours to cre­ate each bou­quet de­pend­ing on size, ma­te­ri­als and weight.

Some bou­quets were wrapped in bak­ing pa­per while oth­ers in cab­bage leaves in an aim to keep pro­duc­tion as waste-free as pos­si­ble, Khol­man­skikh said.

CA­TRIN OWEN/FAIR­FAX NZ

Ge­nia Khol­man­skikh’s busi­ness Vege­bou­quet has grown from hav­ing friends as clients to cor­po­rates.

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