Edible bouquet business growing
An Auckland woman is trying to take a bite out of the floristry market by producing edible bouquets.
Last year Genia Kholmanskikh started Vegebouquet - a florist business that produces bouquets using fruit and vegetables sourced from farmers markets and supermarkets.
Kholmanskikh is originally from St Petersburg in Russia before moving to Auckland with her husband 18 months ago.
‘‘When I moved I felt like I didn’t want to be in an office and I love being involved in production,’’ she said.
Kholmanskikh stumbled upon the edible bouquet trend online and could not find New Zealand businesses doing anything similar.
She started making her own creations, giving bouquets to friends, before launching her own business.
‘‘I source everything really fresh.’’
She uses kale, lettuce, broccoli, apples, oranges, seasonal produce and occasionally used flowers to create the bouquets.
It took between 30 minutes and two hours to create each bouquet depending on size, materials and weight.
Some bouquets were wrapped in baking paper while others in cabbage leaves in an aim to keep production as waste-free as possible, Kholmanskikh said.
Genia Kholmanskikh’s business Vegebouquet has grown from having friends as clients to corporates.