Adog’s din­ner fit for hu­mans


Dog own­ers are fork­ing out big money on baked goods de­signed for both dog and hu­man con­sump­tion.

Auck­land com­pany Snoop In­spired cre­ates gourmet dog treats such as maple and ba­con cup­cakes, carob (sim­i­lar to cho­co­late) and peanut but­ter cake and yo­ghurt cheese cake.

Founder Deb­o­rah God­frey, 24, with help from her taste tester Snoop the bea­gle, bakes the treats from scratch in her Pt Che­va­lier kitchen.

The cup­cakes mostly con­sist of honey, whole wheat flower, carob, eggs, milk, vanilla ex­tract and co­conut oil.

How­ever, one an­i­mal nu­tri­tion ex­pert is warn­ing pet own­ers of the health risks associated with such treats.

God­frey said it all started when she was cel­e­brat­ing Snoop’s first birth­day.

‘‘I just thought how great would it be if we could buy him a cake,’’ God­frey said.

‘‘I de­cided to get all his friends to­gether at the park and have a whole bunch of treats to­gether. The cake we got for him looked amaz­ing but it was just for pets.’’

God­frey, who was preg­nant at the time, said she wanted to make a cake for dogs that was also safe for ba­bies.

Hav­ing no vet­eri­nary or nu­tri­tional train­ing, God­frey spent sev­eral months con­sult­ing with vets and doc­tors.

Since launch­ing in Jan­uary the Snoop In­spired kitchen has been busy with or­ders com­ing in from around Auck­land.

God­frey goes back and forth with cus­tomers to cre­ate be­spoke snacks that ‘‘tick all the boxes’’.

‘‘We talk to the owner a lot be­fore an or­der be­cause own­ers gen­er­ally know their dog’s al­ler­gies and stuff like that. We haven’t had any is­sues with sick dogs or peo­ple,’’ she said.

Even­tu­ally, God­frey wants to open a dog cafe in cen­tral Auck­land and share her treats with the masses.

Doc­tor Shay Hill, of LWT An­i­mal Nu­tri­tion, who has a doc­tor­ate in com­pan­ion an­i­mal nu­tri­tion, said she was con­cerned with a lack of meat in the Snoop In­spired treats.

Hill fears they could con­trib­ute to a grow­ing obe­sity prob­lem among pets.

Snoop In­spired treats can be or­dered through the com­pany’s web­site or via so­cial me­dia.

A box of four maple ba­con cup­cakes, Snoop’s favourite, cost $30.


Deb­o­rah God­frey founded Snoop In­spired in Jan­uary.

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