On June 9, students from Meadowbank Primary School and the Associate Environment Minister, Scott Simpson launched a new campaign in an aim to ‘‘Litter Less Recycle More’’. The joint campaign by Love NZ and Be a Tidy Kiwi is to encourage New Zealanders to think about their waste. The campaign is the first national and community awareness programme about litter since the 1980s. It will be linked to a national behavioural change programme and investment in new and upgraded rubbish and recycling infrastructure that uses smart technology to minimise overflow and reduce collection costs. Meadowbank Primary School is the first primary school in New Zealand to have successfully reflected ‘Beyond Green Gold,’ indicating its progress as a sustainable Enviroschool.