Comedy show puts twist on Kiwi jingles
Catchy advertising jingles from the 80s and 90s are set to take a fresh form in an onstage musical.
Basement Theatre show Jingles the Musical uses classic jingles such as McDonalds’ ‘Make it Click’ to tell the story of a smalltown girl wanting to make it in the big city.
It features Paul Williams, the younger brother of stalwart comedian Guy Williams.
In October Paul Williams was nominated for the 2017 Billy T Award, a prize which recognises up and coming comedy talent. Older brother Guy won the award in 2012.
Jingles the Musical was a natural calling for Paul Williams, who said he’d been interested in musical comedy since he started making YouTube videos as a 15-yearold.
‘‘It’s a very fun, silly show,’’ Williams said.
‘‘Musical comedy has always been kind of a thing I’ve been very much into, even when I try writing a serious song it always ends up being a little bit funny.’’
Influenced by the likes of Flight of the Conchords, Williams has just finished a solo show at the New Zealand International Comedy Festival which featured both song and dance.
‘‘I don’t feel I have the ability to just go out and talk for an hour, so I like to make it a bit of a mash up of a variety show.’’
Jingles the Musical writer and director Dean Hewison said the show was an excuse to celebrate jingles that had stood the test of time.
‘‘I’ve always had them stuck in my head over the years and so I was looking for a way to set them free and this musical is the way to go.’’
Hewison said he’d often find himself singing advertising jingles that would regularly come to haunt him.
‘‘When people come and see the show all that sort of nostalgia comes and hits them,’’ Hewison said.
In August Williams is set to take a solo comedy show to the prestigious Edinburgh
Jingles the Musical runs at the Basement Theatre on Lower Greys Ave until June 17. Fringe
‘‘Musical comedy has always been kind of a thing I've been very much into, even when I try writing a serious song it always ends up being a little bit funny.’’
Writer Dean Hewison and comedian Paul Williams are bringing classic advertising tunes to life at the Basement Theatre.