Com­edy show puts twist on Kiwi jin­gles

Central Leader - - YOUR PAPER, YOUR PLACE - HUGH COLLINS

Catchy ad­ver­tis­ing jin­gles from the 80s and 90s are set to take a fresh form in an on­stage mu­si­cal.

Base­ment Theatre show Jin­gles the Mu­si­cal uses clas­sic jin­gles such as McDon­alds’ ‘Make it Click’ to tell the story of a small­town girl want­ing to make it in the big city.

It fea­tures Paul Wil­liams, the younger brother of stal­wart co­me­dian Guy Wil­liams.

In Oc­to­ber Paul Wil­liams was nom­i­nated for the 2017 Billy T Award, a prize which recog­nises up and com­ing com­edy tal­ent. Older brother Guy won the award in 2012.

Jin­gles the Mu­si­cal was a nat­u­ral call­ing for Paul Wil­liams, who said he’d been in­ter­ested in mu­si­cal com­edy since he started mak­ing YouTube videos as a 15-yearold.

‘‘It’s a very fun, silly show,’’ Wil­liams said.

‘‘Mu­si­cal com­edy has al­ways been kind of a thing I’ve been very much into, even when I try writ­ing a se­ri­ous song it al­ways ends up be­ing a lit­tle bit funny.’’

In­flu­enced by the likes of Flight of the Con­chords, Wil­liams has just fin­ished a solo show at the New Zealand In­ter­na­tional Com­edy Fes­ti­val which fea­tured both song and dance.

‘‘I don’t feel I have the abil­ity to just go out and talk for an hour, so I like to make it a bit of a mash up of a va­ri­ety show.’’

Jin­gles the Mu­si­cal writer and di­rec­tor Dean Hewi­son said the show was an ex­cuse to cel­e­brate jin­gles that had stood the test of time.

‘‘I’ve al­ways had them stuck in my head over the years and so I was look­ing for a way to set them free and this mu­si­cal is the way to go.’’

Hewi­son said he’d of­ten find him­self singing ad­ver­tis­ing jin­gles that would reg­u­larly come to haunt him.

‘‘When peo­ple come and see the show all that sort of nos­tal­gia comes and hits them,’’ Hewi­son said.

In Au­gust Wil­liams is set to take a solo com­edy show to the pres­ti­gious Ed­in­burgh

Fes­ti­val.

Jin­gles the Mu­si­cal runs at the Base­ment Theatre on Lower Greys Ave un­til June 17. Fringe

‘‘Mu­si­cal com­edy has al­ways been kind of a thing I've been very much into, even when I try writ­ing a se­ri­ous song it al­ways ends up be­ing a lit­tle bit funny.’’

HUGH COLLINS/FAIRFAX NZ

Writer Dean Hewi­son and co­me­dian Paul Wil­liams are bring­ing clas­sic ad­ver­tis­ing tunes to life at the Base­ment Theatre.

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