Snapchat dog a Kiwi first

Central Leader - - BODY CARE - JANAN JAY

Reg­gie, an Auck­land-based Labrador-Ger­man Shep­herd cross, is the first dog to run his own Snapchat ac­count.

He wears Snapchat Spec­ta­cles, which he flicks with his paw to ac­ti­vate, and cap­tures 10 sec­ond snip­pets of his sur­round­ings on a wide-an­gle lens.

An­i­mal be­haviourist Mark Vette res­cued Reg­gie while film­ing Dogs May Fly, a six-part se­ries in which ca­nines were put in the pi­lot’s seat, in the United King­dom.

Prov­ing him­self smart from the get go, Reg­gie mas­tered 100 be­hav­iours while learn­ing to fly an air­craft, and was the per­fect pup to run his own Snapchat ac­count, which launched last week.

‘‘There are thou­sands of pets who ‘have’ their own Face­book and In­sta­gram pages, but none of them ac­tu­ally run those pages for them­selves - Reg­gie on the other hand, is dif­fer­ent,’’ Vette said.

Reg­gie’s recorded con­tent is up­loaded in real time and posted live, giv­ing his fol­low­ers a dog’s eye view of the world.

Vette re­calls it only took him a cou­ple of weeks to teach Reg­gie how to use his glasses, prac­tis­ing ‘‘high­five be­hav­iours’’ on a mock-up pair, so fans could train their own dogs to be so­cial me­dia savvy too.

You can fol­low Reg­gie’s ad­ven­tures on @Reg­gieDoesS­naps.


Reg­gie uses so­cial me­dia to share a dog’s eye view of the world.

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