AT logo stolen by Peru tour guides


Auck­land Trans­port (AT) is seek­ing le­gal ad­vice af­ter hav­ing its in­tel­lec­tual prop­erty stolen by a tour com­pany in Peru.

The Auck­land Coun­cil or­gan­i­sa­tion’s dis­tinc­tive round blue logo was dis­cov­ered grac­ing the front of a pam­phlet for lo­cal tour guide com­pany Amaz­ing Tours Are­quipa, which op­er­ates walk­ing tours for tourists around the South Amer­i­can city of Are­quipa.

Are­quipa is the his­tor­i­cal cap­i­tal of Peru and has a pop­u­la­tion of nearly 800,000 peo­ple, mak­ing it the sec­ond most pop­u­lous city in the coun­try.

The logo was a di­rect copy - pla­gia­ris­ing all colours, fonts and sym­bols - with the only al­ter­na­tions made be­ing the ad­di­tion of the word ‘Are­quipa’ just be­low the let­ters AT.

Kiwi back­packer So­phie Bor­rie found the flyer hang­ing amongst nu­mer­ous tourist guides while stay­ing at a hos­tel in Are­quipa.

‘‘I had to dou­ble-take when I first saw it,’’ Bor­rie said.

She was con­fused as to why AT would show up in Peru, she said.

AT spokesper­son James Ire­land said it was flat­tered to have the small com­pany copy its logo.

How­ever, AT would be look­ing into pos­si­ble copy­right and trade­mark in­fringe­ment, Ire­land said.

Amaz­ing Tours Are­quipa have been asked to cease us­ing the im­age, he said.


Amaz­ing Tours Are­quipa have copied AT’s sig­na­ture logo.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.