Shop­pers en­joy a swill in Mt Al­bert


What goes bet­ter in the pasta aisle. A cheeky red? And switch to Sav for the frozen goods?

These are the ques­tions shop­pers will be ask­ing them­selves at Mt Al­bert’s new and rather deca­dent su­per­mar­ket, Fresh Col­lec­tive.

The store boasts an Ital­ian wine-dis­pens­ing ma­chine that pro­vides cus­tomers with a glass of vino to sip while they shop.

Fresh Col­lec­tive Al­ber­ton owner Steve McClean said the ma­chine ar­rived in mid Au­gust and the cus­tomer re­sponse had been ‘‘very pos­i­tive’’.

‘‘We can have both red and white on of­fer, mean­ing cus­tomers can try a range and match their mood,’’ he said.

‘‘Cus­tomers usu­ally have clear favourites such as pinot or sav and cer­tainly shop for oc­ca­sions and cel­e­bra­tions, which is when bub­bles fea­ture.

‘‘It’s a great way for cus­tomers to try be­fore they buy – and per­haps live on the edge and try brands or va­ri­etals that they may not have had ex­pe­ri­ence of.’’

Cur­rently on of­fer in the ma­chine was a se­lec­tion of pinot noirs: Rab­bit Ranch, Gold River and Shaky Bridge, all from Cen­tral Otago; and Crim­son Ata Rangi from Mart­in­bor­ough.

It pours 25ml sam­ples - about a quar­ter of a stan­dard drink. Tast­ings are at the dis­cre­tion of staff, and only those above 18 were al­lowed a sam­ple.


Fresh Col­lec­tive Al­ber­ton owner Steve McClean says his new wine-dis­pens­ing ma­chine is a hit with cus­tomers.

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