Fruity busi­ness

Central Otago Mirror - - FRONT PAGE -

Posters on dis­play at high­end re­tail out­lets on the west coast of the US con­nect the fruit on sale to the place it is grown. A newly formed com­pany, Cen­tral Otago Pre­mium Fruit, headed by mem­bers of the project work­ing party, has been cre­ated to con­tinue to grow the brand. The com­pany has been set up as a co-op­er­a­tive and Mr Weaver said grow­ers not al­ready in­volved in the project were in­vited to a meet­ing to be held in June or July. ‘‘More buy-in from grow­ers would strengthen the group.’’

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