Light­ing up your busi­ness

Central Otago Mirror - - FRONT PAGE -

It may seem like a small as­pect of your busi­ness that has lit­tle to no sig­nif­i­cance to prof­its, but as it turns out, how you light your busi­ness makes all the dif­fer­ence. There are many types of light­ing that need to be con­sid­ered for your busi­ness, de­pend­ing on the type of busi­ness it is. Large ware­house type busi­nesses use com­mer­cial, ex­ten­sive light­ing sys­tems in order to make sure ev­ery prod­uct is lit up and easy to find for cus­tomers whereas small busi­nesses take a dif­fer­ent ap­proach. The type of light­ing for small busi­nesses de­pends on the type of prod­ucts be­ing sold but am­bi­ent, soft light­ing never goes astray. Take a small shoe shop for ex­am­ple. A warm at­mos­phere is es­sen­tial to give it style, flair and set it apart from other shoe shops of larger sizes. Warm, am­bi­ent light­ing would pro­vide this. Your store can look so much more invit­ing with a sim­ple re­think of which light­ing you use. But re­gard­less of the build­ing from which you sell your prod­ucts, re­tail light­ing has to do many things. It has to at­tract cus­tomers, guide them through the store, fea­ture sale items and es­sen­tially, lock in a sale. High il­lu­mi­na­tion is of­ten used to do this in most stores, but with today’s light­ing tech­nol­ogy, there is many op­tions avail­able to you that are both bet­ter qual­ity and en­er­gy­ef­fi­cient. But what good is light­ing if it isn’t vis­ually ap­peal­ing. With smaller shops, it’s eas­ier to use mod­ern and unique light fit­tings to add an ex­tra el­e­ment of style to the shop. You will be pleas­antly sur­prised at what the use of a gor­geous light fit­ting will do to your busi­ness. It’s all about giv­ing it a makeover, a spruce up and watch­ing the cus­tomers flock in.

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