The word on the street

Central Otago Mirror - - WEEDDIINNGG GUIIDEE -

The Jane Suther­land bou­tique on­line store is about to go live. By late Septem­ber the pub­lic will be able to shop on­line through Jane’s ex­clu­sive on­line store. The store’s ob­jec­tive is to pro­vide peo­ple with the op­por­tu­nity to pur­chase gar­ments not avail­able through re­tail stores. There will be one-off lim­ited edition de­signs which will sit along­side cer­tain pieces from cur­rent col­lec­tions. Ad­di­tion­ally there will be a num­ber of ac­ces­sories that are cre­ated di­rectly from the stu­dio in Kingston along­side jew­ellery from Rus­sell Suther­land, Sara Ferry the very tal­ented de­signer of Gia Jew­ellery and se­lect pieces from Com­pany of Strangers sea­sonal col­lec­tions - a Dunedin la­bel de­signed by Sara Aspinall. A new ad­di­tion is boyswear la­bel Trig­ger – only a hand­ful of de­signs will be avail­able ini­tially to test the wa­ter – some­thing Jane hopes can be built on over time. The name Trig­ger has evolved from a nick­name her son Vic­tor ac­quired be­fore he was born. ‘‘The in­spi­ra­tion for Trig­ger’s de­signs comes from the same place where uni­corns are born - “well that’s what I like to be­lieve!” she says. Be­tween sum­mer pro­duc­tion reach­ing the stores and de­sign­ing for win­ter 2013 the on­line store has been put on the back­burner un­til late Septem­ber. The ad­di­tion of an on­line store to the Jane Suther­land brand is some­thing that Jane hopes will cre­ate a place where cus­tomers can find spe­cial pieces and a shop­ping ex­pe­ri­ence they will re­turn to. Jane says pro­duc­ing a cloth­ing la­bel from

Kingston does have a cer­tain de­gree of dif­fi­culty as it is a lit­tle more iso­lated. ‘‘It does also have its ad­van­tages and when the dis­ad­van­tages arise it can be just a mat­ter of tak­ing a walk down to the lake amongst the share beauty of the area and catch­ing a nice salmon for din­ner to clear the head,’’ she says. ‘‘It is a mag­i­cal place and with the odd trip to the city it is a per­fect bal­ance.’’ Jane in­vites you to be her guest and visit www.jane­suther­ in the near fu­ture. She looks for­ward to see­ing you there.

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