Mak­ing the most of trails

Central Otago Mirror - - CENTRAL NEWS - By MARY-JO TO­HILL

Cen­tral Otago needs to ride off with the tourist dol­lars from its cy­cle trails. That’s the mes­sage Tourism Cen­tral Otago wants to im­part when it hosts a Cy­cling Tourism Work­shop in Alexan­dra on Mon­day. Tourism prod­uct de­vel­op­ment man­ager Michelle Kin­ney said Cen­tral Otago needs to es­tab­lish it­self as the premier cy­cling tourism des­ti­na­tion with more than 10,000 bikes sold an­nu­ally in New Zealand. ‘‘Cy­cling is re­ally at the fore­front at the mo­ment and in Cen­tral, with two new cy­cle­ways com­ing on board in the near fu­ture, it is a great time to get busi­nesses to­gether to start think­ing col­lec­tively about where to next,’’ she said. Speak­ers will in­clude New Zealand Cy­cle Trail Nga Haerenga pro­gramme man­ager John Dunn and Ju­lian Smith from Auck­land brand agency Brian Richards. In 2009, the Gov­ern­ment com­mit­ted $50. over three years to the cy­cle trail project. The work­shop is at the Cel­lar Door, Cen­ten­nial Ave, Septem­ber 24 from 9.30am till 3.30pm.

Photo: MARY-JO TO­HILL

The big sell: Tourism Cen­tral Otago’s Michelle Kin­ney mak­ing sure the re­gion’s tracks stay on the tourism map.

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