Making the most of trails
Central Otago needs to ride off with the tourist dollars from its cycle trails. That’s the message Tourism Central Otago wants to impart when it hosts a Cycling Tourism Workshop in Alexandra on Monday. Tourism product development manager Michelle Kinney said Central Otago needs to establish itself as the premier cycling tourism destination with more than 10,000 bikes sold annually in New Zealand. ‘‘Cycling is really at the forefront at the moment and in Central, with two new cycleways coming on board in the near future, it is a great time to get businesses together to start thinking collectively about where to next,’’ she said. Speakers will include New Zealand Cycle Trail Nga Haerenga programme manager John Dunn and Julian Smith from Auckland brand agency Brian Richards. In 2009, the Government committed $50. over three years to the cycle trail project. The workshop is at the Cellar Door, Centennial Ave, September 24 from 9.30am till 3.30pm.
The big sell: Tourism Central Otago’s Michelle Kinney making sure the region’s tracks stay on the tourism map.