Jar cap­tures mass or­ders

Central Otago Mirror - - NEWS - By CHE BAKER

A cre­ative pro­to­type cross­ing a wine glass and a pre­serv­ing jar has sparked na­tion­wide in­ter­est and will soon be stocked in stores across the coun­try. Cromwell cloth­ing de­signer Anthea Lawrence said the screw-top jars, dubbed the ‘‘Tili Jar’’, could be used for stor­ing and dis­play­ing food, sewing or craft ac­ces­sories, as a vase, or for hot or cold drinks. ‘‘It’s such a quirky thing but sim­ple,’’ Mrs Lawrence said. She was in­spired to branch out from her es­tab­lished fash­ion de­sign work by a grow­ing trend called “glamp­ing” or glam­orous camp­ing and ‘‘a love of all thing vin­tage’’. ‘‘It’s per­fect for tak­ing along to a pic­nic or camp­ing,’’ she said. Mrs Lawrence had a test batch of the jars made and took them to Au­gust’s Auck­land Gift Fair. The fair was open only to trade buy­ers. “It was quite over­whelm­ing go­ing there for the first time. There were about 6000 busi­ness peo­ple through the doors over three days. But from the feed­back we got, we cer­tainly made a splash,” Mrs Lawrence said. Some stores of the na­tion­wide chain The Home­store, H&J Smiths and Nichols Gar­den Group were among the larger buy­ers of the Tili Jar as well as wed­ding de­sign­ers, drink com­pa­nies and cater­ers. The jars are not avail­able in stores yet, but there are al­ready thou­sands of or­ders for them, and they will be avail­able in Cen­tral Otago and Queen­stown from Novem­ber. The suc­cess for the prod­uct had caught Mrs Lawrence off guard but she hoped to cre­ate more glamp­ing prod­ucts from her home-based work­shop this sum­mer.

Putting the glam in camp­ing: Cromwell fash­ion de­signer Anthea Lawrence with her pop­u­lar ‘‘glamp­ing’’ cre­ation the Tili Jar.

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