Jar captures mass orders
A creative prototype crossing a wine glass and a preserving jar has sparked nationwide interest and will soon be stocked in stores across the country. Cromwell clothing designer Anthea Lawrence said the screw-top jars, dubbed the ‘‘Tili Jar’’, could be used for storing and displaying food, sewing or craft accessories, as a vase, or for hot or cold drinks. ‘‘It’s such a quirky thing but simple,’’ Mrs Lawrence said. She was inspired to branch out from her established fashion design work by a growing trend called “glamping” or glamorous camping and ‘‘a love of all thing vintage’’. ‘‘It’s perfect for taking along to a picnic or camping,’’ she said. Mrs Lawrence had a test batch of the jars made and took them to August’s Auckland Gift Fair. The fair was open only to trade buyers. “It was quite overwhelming going there for the first time. There were about 6000 business people through the doors over three days. But from the feedback we got, we certainly made a splash,” Mrs Lawrence said. Some stores of the nationwide chain The Homestore, H&J Smiths and Nichols Garden Group were among the larger buyers of the Tili Jar as well as wedding designers, drink companies and caterers. The jars are not available in stores yet, but there are already thousands of orders for them, and they will be available in Central Otago and Queenstown from November. The success for the product had caught Mrs Lawrence off guard but she hoped to create more glamping products from her home-based workshop this summer.
Putting the glam in camping: Cromwell fashion designer Anthea Lawrence with her popular ‘‘glamping’’ creation the Tili Jar.