Target to quadruple cycleway tourists
New Zealand’s cycle trail could soon have its very own international tourism designation, and Central Otago and Queenstown Lakes operators need to collaborate to get in on the act, NZ Cycle Trail Nga Haerenga programme manager John Dunn says. In an interview before his talk at a cycling tourism workshop in Alexandra last week, Mr Dunn told the Mirror that Tourism New Zealand was looking to promote cycling as a special sector, to give it a niche market similar to luxury cruises and winery tours. With growing international interest in the country’s cycle network, this campaign would take place over the next two years, and could target airlines with high cargo allowances. However, collaboration between all the trails was key, Mr Dunn told 50 tourism operators from the region at the workshop. ‘‘All three trails in this area . . . have grabbed the opportunity – but success is dependent on the operators bringing their knowledge across and sharing it.’’ The Government had invested about $50 million in a national project, from which Otago’s three trails had attracted about $6.4m in funding. Mr Dunn said it was a relatively small investment for a potentially large return. A recent survey of people leaving the country showed that the number who had cycled while visiting had doubled since 2009, and these figures were expected to quadruple with the completion of other tracks.
No bang: This could be as good as Cromwell’s annual fireworks display will get this year, according to Cromwell and Districts Promotions Group president Adrian Somerville.
Pedal power: Auckland brand agency Brian Richards Ltd’s Julian Smith, Central Otago Tourism product development manager Michelle Kinney, New Zealand Cycle Trail Nga Haerenga programme manager John Dunn and Central Otago district mayor Tony Lepper.