Pro­mot­ing Otago should be a community ven­ture

Central Otago Mirror - - CENTRAL NEWS -

Wow – what a fab­u­lous Blos­som Fes­ti­val. Thanks and a huge well done to the or­gan­is­ers, the vol­un­teers and the community who turned out in sup­port. In fact, the Tas­ma­ni­ans I’ve been “ex­cit­ing and de­light­ing” this week were well im­pressed that big Aussie stars Hamish and Andy made the ef­fort to join us. I didn’t men­tion they were in New Zealand film­ing their lat­est tele­vi­sion se­ries. At a community houses con­fer­ence, Tas­ma­nian me­dia ex­perts ad­vised del­e­gates to pre­pare to pro­mote their towns, community projects and events, and mo­bilise their own community mem­bers to take ac­tion. It made me think about how we pro­mote Cen­tral Otago and our events and how we can each be proac­tive in pro­mot­ing our world of dif­fer­ence. That could in­clude shar­ing up­com­ing lo­cal event de­tails on Face­book, Twit­ter, Linked In, or just chat­ting with friends and busi­ness as­so­ci­ates na­tion­wide and be­yond. In­dif­fer­ence is the en­emy. We can’t sit back and wait for the coun­cil, busi­nesses and event or­gan­is­ers to get Cen­tral Otago on the radar. It doesn’t need to be a huge undertaking. I hand out our In­sider Guides wher­ever I go. To say they are well-re­ceived is an un­der­state­ment. The guide is qual­ity and in­no­va­tive, and it cer­tainly pro­vided in­spi­ra­tion to the Tas­ma­ni­ans. The free vouch­ers add to the ap­peal. We all win when we suc­cess­fully pro­mote Cen­tral Otago and in­crease visi­tor num­bers. What part can you play?

Amy Scott is a for­mer lawyer turned pro­fes­sional speaker who is pas­sion­ate about ef­fec­tive com­mu­ni­ca­tion and com­mu­ni­ties.

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