Promoting Otago should be a community venture
Wow – what a fabulous Blossom Festival. Thanks and a huge well done to the organisers, the volunteers and the community who turned out in support. In fact, the Tasmanians I’ve been “exciting and delighting” this week were well impressed that big Aussie stars Hamish and Andy made the effort to join us. I didn’t mention they were in New Zealand filming their latest television series. At a community houses conference, Tasmanian media experts advised delegates to prepare to promote their towns, community projects and events, and mobilise their own community members to take action. It made me think about how we promote Central Otago and our events and how we can each be proactive in promoting our world of difference. That could include sharing upcoming local event details on Facebook, Twitter, Linked In, or just chatting with friends and business associates nationwide and beyond. Indifference is the enemy. We can’t sit back and wait for the council, businesses and event organisers to get Central Otago on the radar. It doesn’t need to be a huge undertaking. I hand out our Insider Guides wherever I go. To say they are well-received is an understatement. The guide is quality and innovative, and it certainly provided inspiration to the Tasmanians. The free vouchers add to the appeal. We all win when we successfully promote Central Otago and increase visitor numbers. What part can you play?
Amy Scott is a former lawyer turned professional speaker who is passionate about effective communication and communities.