Pride of place for pre-loved
Pennie Lane proves popular
Shoppers visiting Cromwell’s new second-hand boutique clothing store can be forgiven for leaving the shop with the Beatles’ famous song, Penny Lane , in their heads. That’s because the shop, situated in the Mall, is called Pennie Lane – a name which owner Keri Macleod thought of before she even had a site for the store. ‘‘I was lying in bed one night trying to come up with a name. I don’t want the clothes to be too pricey, so I thought of pennies, and then I thought the shop would probably be located in a lane or something like that, so I came up with Pennie Lane.’’ Ms Macleod moved to Cromwell from Ashburton 18 months ago and had been thinking about setting up the shop since arriving, after being a frequent shopper at a similar store in Ashburton. She has a passion for clothes and loves buying second-hand clothes and giving them a new lease of life. ‘‘Some people think you shouldn’t even enter a second-hand shop but I think second-hand clothes are lovely. People have loved a piece of clothing and then they’ve passed it on for someone else to love.’’ Ms Macleod loves shopping at the Salvation Army store and believes second-hand clothes are great because they can always be altered if they do not quite fit or they can be remodelled into something different. She describes the clothes for sale in her own shop as ‘‘boutique preloved’’ clothing and has turned the shop into a boutique-style setting but without the boutique prices. ‘‘I want it to be a nice shopping experience for women, where they can come in and chat with other women and have a relaxing shopping experience.’’ She is happy to buy good quality clothing from people or can also sell clothing on their behalf. She is also operating a book exchange, as well as selling other items such as jewellery, shoes, hats, and vintage trinkets and linen. And though Pennie Lane has been open for only just over two weeks, Ms Macleod has been delighted with people’s response and said there seemed to be a buzz around town about the new store. ‘‘I love it. I go home at the end of the day and I’m happy.’’
Doing business: Pennie Lane owner Keri Macleod is delighted by the response from people to her new shop which opened in the Mall just over two weeks ago.