Pride of place for pre-loved

Pen­nie Lane proves pop­u­lar

Central Otago Mirror - - CENTRAL NEWS - By EMMA DAWE

Shop­pers vis­it­ing Cromwell’s new sec­ond-hand bou­tique cloth­ing store can be for­given for leav­ing the shop with the Bea­tles’ fa­mous song, Penny Lane , in their heads. That’s be­cause the shop, sit­u­ated in the Mall, is called Pen­nie Lane – a name which owner Keri Macleod thought of be­fore she even had a site for the store. ‘‘I was ly­ing in bed one night try­ing to come up with a name. I don’t want the clothes to be too pricey, so I thought of pen­nies, and then I thought the shop would prob­a­bly be lo­cated in a lane or some­thing like that, so I came up with Pen­nie Lane.’’ Ms Macleod moved to Cromwell from Ash­bur­ton 18 months ago and had been think­ing about set­ting up the shop since ar­riv­ing, af­ter be­ing a fre­quent shop­per at a sim­i­lar store in Ash­bur­ton. She has a pas­sion for clothes and loves buy­ing sec­ond-hand clothes and giv­ing them a new lease of life. ‘‘Some peo­ple think you shouldn’t even en­ter a sec­ond-hand shop but I think sec­ond-hand clothes are lovely. Peo­ple have loved a piece of cloth­ing and then they’ve passed it on for some­one else to love.’’ Ms Macleod loves shop­ping at the Sal­va­tion Army store and be­lieves sec­ond-hand clothes are great be­cause they can al­ways be al­tered if they do not quite fit or they can be re­mod­elled into some­thing dif­fer­ent. She de­scribes the clothes for sale in her own shop as ‘‘bou­tique preloved’’ cloth­ing and has turned the shop into a bou­tique-style set­ting but with­out the bou­tique prices. ‘‘I want it to be a nice shop­ping ex­pe­ri­ence for women, where they can come in and chat with other women and have a re­lax­ing shop­ping ex­pe­ri­ence.’’ She is happy to buy good qual­ity cloth­ing from peo­ple or can also sell cloth­ing on their be­half. She is also op­er­at­ing a book ex­change, as well as sell­ing other items such as jew­ellery, shoes, hats, and vin­tage trin­kets and linen. And though Pen­nie Lane has been open for only just over two weeks, Ms Macleod has been de­lighted with peo­ple’s re­sponse and said there seemed to be a buzz around town about the new store. ‘‘I love it. I go home at the end of the day and I’m happy.’’

Photo: EMMADAWE

Do­ing busi­ness: Pen­nie Lane owner Keri Macleod is de­lighted by the re­sponse from peo­ple to her new shop which opened in the Mall just over two weeks ago.

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