Ad­vi­sory firm grow­ing fast

Central Otago Mirror - - CLASSIFIEDS - By BROOKE GAR­DINER

Queen­stown busi­ness­man Shuangji Zhou proudly claims to be ‘‘Made in China’’ and spends his days help­ing tourism op­er­a­tors max­imise busi­ness op­por­tu­ni­ties with his home­land, but when he ar­rived in the re­sort 10 years ago things were very dif­fer­ent. Hav­ing moved to Queen­stown with as­pi­ra­tions of cap­i­tal­is­ing on what he had iden­ti­fied as a ‘‘grow­ing Chi­nese vis­i­tor mar­ket’’, Mr Zhou was con­stantly mis­taken for be­ing Ja­panese and felt he had lit­tle op­tion but to park his busi­ness dreams. ‘‘When I came here no-one had no­ticed the growth of the Chi­nese mar­ket. Queen­stown was not ready, from a busi­ness per­spec­tive, and I was of­ten mis­ad­dressed as Ja­panese as peo­ple did not think I could be Chi­nese.’’ Frus­trated by the slow re­sponse and ‘‘laid-back Kiwi’’ ap­proach to busi­ness, Mr Zhou waited for al­most seven years be­fore launch­ing his mar­ket­ing and sales con­sul­tancy busi­ness New Dy­namic. Three and a half years later, Mr Zhou counts tourism heavy­weights Sky­line, The He­li­copter Line and AJ Hack­ett Bungy among his clients and has hired two full­time staff. ‘‘I was will­ing to take the risk,’’ some­thing he said he en­cour­aged more kiwi busi­ness­peo­ple to do, par­tic­u­larly if they wanted to cash in on in­creas­ing vis­i­tor ar­rivals from Asian coun­tries. ‘‘I think busi­nesses in New Zealand are gen­er­ally slow to re­spond . . . they need to look fur­ther ahead.’’ While trans­la­tion of Chi­nese was part of his ser­vice, it wasn’t a key of­fer­ing. ‘‘Any­one can do trans­la­tion,’’ he said. Mr Zhou was more fo­cused on ‘‘cul­ture in­tel­li­gence’’ and en­sur­ing his clients max­imised busi­ness op­por­tu­ni­ties by tar­get­ing po­ten­tial mar­kets in the best pos­si­ble way. Busi­nesses that failed to take a proac­tive ap­proach to grow­ing mar­kets, in­clud­ing In­done­sia and China, risked miss­ing mas­sive op­por­tu­ni­ties, he said. ‘‘My ad­vice is to step out of the com­fort zone . . . be more proac­tive, look for op­por­tu­ni­ties.’’ He also warned against stereo­typ­ing vis­i­tors and said it could be detri­men­tal and ul­ti­mately pre­vent op­er­a­tors from do­ing what was best for busi­ness. ‘‘Look at vis­it­ing th­ese places, not just for busi­ness and mak­ing money. ‘‘Learn about them and their peo­ple . . . Don’t be lazy. Don’t sit there and wait. We need to go out there and fight. ‘‘Queen­stown is blessed so we need to be con­fi­dent enough to fight for what we have got as a des­ti­na­tion, fight for the busi­ness. ‘‘We are al­ready blessed, there is noth­ing to lose.’’

Photo: BROOKE GAR­DINER/ FAIR­FAXNZ 627918120

Sound ad­vice: Shuangji Zhou, at right, rep­re­sent­ing The He­li­copter Line, in­tro­duces Rong Qing of Zhe­jiang In­ter­na­tional Co-op­er­a­tion Travel Ser­vice, Hangzhou, to some of the prod­ucts of­fered by the com­pany.

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