Tourism op­por­tu­nity

In­dian tourist mar­ket steps up to the wicket

Central Otago Mirror - - FRONT PAGE - By CHE BAKER

Tourism Cen­tral Otago is look­ing to tap into the In­dian tourism mar­ket, which is ex­pected to peak in 2015 dur­ing the ICC Cricket World Cup. The world cup will be hosted by Aus­tralia and New Zealand in Fe­bru­ary and March 2015, and 14 coun­tries will com­pete at the event, con­sid­ered cricket’s great­est in­ter­na­tional con­test. New Zealand Cricket spokesman Richard Irvine said the draw that would de­ter­mine how many games New Zealand would host would be re­leased at the end of the month. The South Is­land had three venue op­tions to host matches, Dunedin, Nel­son and Christchurch, but a de­ci­sion whether Ha­gley Park in Christchurch would be ready for the cup would be made later this year, Mr Irvine said.

Tourism Cen­tral Otago prod­uct de­vel­op­ment man­ager Michelle Ormsby said Tourism New Zealand was en­larg­ing its team in In­dia as part of its three-year mar­ket­ing plan, and Cen­tral Otago had sev­eral key at­trac­tions for the In­dian mar­ket. In­di­ans loved Queen­stown, fresh fruit and wine, and were crazy about motorsport, Mrs Ormsby said. ‘‘They are very ex­cited about the [High­lands] motorsport park. In­di­ans are mad for motorsport,’’ she said. This was echoed dur­ing a visit by In­dian MasterChef judge Ku­nal Ka­pur in Jan­uary. He meet motorsport park owner Tony Quinn and ex­pressed his in­ter­est in the sport, she said. Im­ages of Mr Ka­pur’s trip were used at Trendz 2013 and at­tracted in­ter­est from In­dian whole­salers. In­dia was


the high­est rank­ing cricket team in the world and were con­sid­ered to have a high level of dis­posal in­come. They av­er­aged 12-day hol­i­days and of­ten trav­elled in fam­ily groups of be­tween six to eight peo­ple. In the year end­ing May 2013 ar­rivals to New Zealand from In­dia to­talled al­most 30,000, and just over 14,000 had ar­rived on hol­i­day. Those fig­ures were ex­pected to rise in 2015 be­cause of the world cup, and a sig­nif­i­cant num­ber were ex­pected to visit Queen­stown. ‘‘Queen­stown is a draw-card. We have the po­ten­tial to grab

In­dian celebri­tyMasterChef judge Ku­nal Ka­pur be­side theBMWhe took for a spin at the High­lands Motorsport Park dur­ing a visit to Cromwell in Jan­uary. Tourism Cen­tral Otago are look­ing at ways to at­tract the In­dian tourist mar­ket to the re­gion. Tourist num­bers are ex­pected to peak dur­ing the 2015 ICC Cricket World Cup, and motorsport was a key in­ter­est for them. some of them over to our re­gion,’’ Mrs Ormsby said. It was ex­pected the New Zealand tourism mar­ket dur­ing the event would be sim­i­lar to that of the 2011 Rugby World Cup, where tourists came to New Zealand to watch games and then trav­elled around the coun­try.

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