Indian tourist market steps up to the wicket
Tourism Central Otago is looking to tap into the Indian tourism market, which is expected to peak in 2015 during the ICC Cricket World Cup. The world cup will be hosted by Australia and New Zealand in February and March 2015, and 14 countries will compete at the event, considered cricket’s greatest international contest. New Zealand Cricket spokesman Richard Irvine said the draw that would determine how many games New Zealand would host would be released at the end of the month. The South Island had three venue options to host matches, Dunedin, Nelson and Christchurch, but a decision whether Hagley Park in Christchurch would be ready for the cup would be made later this year, Mr Irvine said.
Tourism Central Otago product development manager Michelle Ormsby said Tourism New Zealand was enlarging its team in India as part of its three-year marketing plan, and Central Otago had several key attractions for the Indian market. Indians loved Queenstown, fresh fruit and wine, and were crazy about motorsport, Mrs Ormsby said. ‘‘They are very excited about the [Highlands] motorsport park. Indians are mad for motorsport,’’ she said. This was echoed during a visit by Indian MasterChef judge Kunal Kapur in January. He meet motorsport park owner Tony Quinn and expressed his interest in the sport, she said. Images of Mr Kapur’s trip were used at Trendz 2013 and attracted interest from Indian wholesalers. India was
the highest ranking cricket team in the world and were considered to have a high level of disposal income. They averaged 12-day holidays and often travelled in family groups of between six to eight people. In the year ending May 2013 arrivals to New Zealand from India totalled almost 30,000, and just over 14,000 had arrived on holiday. Those figures were expected to rise in 2015 because of the world cup, and a significant number were expected to visit Queenstown. ‘‘Queenstown is a draw-card. We have the potential to grab
Indian celebrityMasterChef judge Kunal Kapur beside theBMWhe took for a spin at the Highlands Motorsport Park during a visit to Cromwell in January. Tourism Central Otago are looking at ways to attract the Indian tourist market to the region. Tourist numbers are expected to peak during the 2015 ICC Cricket World Cup, and motorsport was a key interest for them. some of them over to our region,’’ Mrs Ormsby said. It was expected the New Zealand tourism market during the event would be similar to that of the 2011 Rugby World Cup, where tourists came to New Zealand to watch games and then travelled around the country.
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