Enterprising promotional venture to put Clyde on map
A business group eager to make Clyde a Central Otago activity hub is spreading the town’s name on an ambitious scale. Clyde on Sunday has put together a detailed and colourful brochure about the town, as well as developed a complementary website, in a bid to attract visitors to the historic settlement. David Ritchie, from Olivers Restaurant said an initial printrun of 25,000 was done and the brochures were being distributed around the South Island including i-Sites and ferry terminals. More than 40 Clyde businesses had helped fund the print through advertising, as well as help from the Vincent Community Board, he said. ‘‘We think Clyde is the perfect spot – it is at the centre from which we think we can drive a lot of activities through this area. ‘‘Part of the reason we exist is because communities survive when the businesses are healthy within it. ‘‘The businesses can help the
Clyde on Sunday members David Ritchie, left, Rex and Melanie Eade show off a sample of the 25,000 brochures the business group has circulated around the South Island. community activities.’’ The Clyde on Sunday group was already drawing crowds to the town with events such as Cuisine@Clyde and weekly market days.
funding Melanie Eade, from Hartley Homestead, said unlike many other brochures, this went into a lot of detail, and with the website - the two went ‘‘hand-in-hand’’. ‘‘We think brochures work when there is a lot of information in them. There is lots and lots of reading, including history and what makes Central Otago work. ‘‘Most of us are from outside the area and we see things with fresh eyes as well, and new opportunities. We are working with those already here to determine what will and will not work. Clyde is not really a place that has been pushed. People come here from Queenstown and saying they wish they had spent more nights here.’’ ● Visit historicclyde.co.nz
The winner: Shannan McKelvey, 21, of Alexandra, won this year’s Miss Alexandra Swimsuit contest.
Pride in Clyde: