En­ter­pris­ing promotional ven­ture to put Clyde on map

Central Otago Mirror - - NEWS - By JO McKEN­ZIE-McLEAN

A busi­ness group ea­ger to make Clyde a Cen­tral Otago ac­tiv­ity hub is spread­ing the town’s name on an am­bi­tious scale. Clyde on Sun­day has put to­gether a de­tailed and colour­ful brochure about the town, as well as de­vel­oped a com­ple­men­tary web­site, in a bid to at­tract visi­tors to the his­toric set­tle­ment. David Ritchie, from Oliv­ers Restau­rant said an ini­tial print­run of 25,000 was done and the brochures were be­ing dis­trib­uted around the South Is­land in­clud­ing i-Sites and ferry ter­mi­nals. More than 40 Clyde busi­nesses had helped fund the print through ad­ver­tis­ing, as well as help from the Vin­cent Com­mu­nity Board, he said. ‘‘We think Clyde is the per­fect spot – it is at the cen­tre from which we think we can drive a lot of ac­tiv­i­ties through this area. ‘‘Part of the rea­son we ex­ist is be­cause com­mu­ni­ties sur­vive when the busi­nesses are healthy within it. ‘‘The busi­nesses can help the

Clyde on Sun­day mem­bers David Ritchie, left, Rex and Me­lanie Eade show off a sam­ple of the 25,000 brochures the busi­ness group has cir­cu­lated around the South Is­land. com­mu­nity ac­tiv­i­ties.’’ The Clyde on Sun­day group was al­ready draw­ing crowds to the town with events such as Cui­sine@Clyde and weekly mar­ket days.

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fund­ing Me­lanie Eade, from Hart­ley Homestead, said un­like many other brochures, this went into a lot of de­tail, and with the web­site - the two went ‘‘hand-in-hand’’. ‘‘We think brochures work when there is a lot of in­for­ma­tion in them. There is lots and lots of read­ing, in­clud­ing his­tory and what makes Cen­tral Otago work. ‘‘Most of us are from out­side the area and we see things with fresh eyes as well, and new op­por­tu­ni­ties. We are work­ing with those al­ready here to de­ter­mine what will and will not work. Clyde is not re­ally a place that has been pushed. Peo­ple come here from Queen­stown and say­ing they wish they had spent more nights here.’’ ● Visit his­toric­clyde.co.nz

628780610 Pho­tos: JO McKENZIEMcLEAN/FAIR­FAX NZ 628780596

The win­ner: Shan­nan McKelvey, 21, of Alexan­dra, won this year’s Miss Alexan­dra Swim­suit con­test.

Pride in Clyde:

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