So­cial me­dia ge­nie is out of bot­tle

Central Otago Mirror - - NEWS -

Have you dis­cov­ered Spo­tify? It’s amaz­ing. It’s no won­der Ap­ple bought its com­peti­tor ‘Beats’ for $3 bil­lion. The new-fan­gled stream­ing mu­sic in­ven­tion will prob­a­bly and fi­nally put paid to your record collection, your cas­sette collection, your CD collection and now your lov­ingly crafted iTunes playlists collection tak­ing up gi­ga­bytes and ter­abytes of hard drive space.

Nowa­days, it’s all about be­ing in ‘the cloud’. Forme it’s an­other marvel of the in­ter­net and an as­pect of the so­cial me­dia en­vi­ron­ment we live within.

What has so­cial me­dia to do with mu­sic? You get to see what your friends are lis­ten­ing to and that’s a fan­tas­tic bonus when look­ing for some­thing new or be­ing re­minded of a long for­got­ten favourite. You don’t in­ter­act, sim­ply look into what a friend is play­ing. It can be very cre­ative. That’s cool.

It’s a funny term isn’t it – ‘so­cial me­dia’. But it’s the right term. It’s a form of me­dia for ev­ery­one, which com­pletely cir­cum­vents the fourth es­tate of the es­tab­lished press me­dia.

Take Twit­ter in con­flict ar­eas or how it has re­shaped emer­gency re­sponse, Real Time info feeds. Com­bined with amo­bile de­vice we see and read what we want, more so than what we are fed. Which is ironic read­ing it here in a Fair­fax news­pa­per.

But so­cial me­dia can be bad too. Sick of read­ing ev­ery lit­tle minu­tia of inane drivel your friends deem sig­nif­i­cant? Yep. I’m there.

It’s great as a tool, as a con­nec­tor, as an in­for­ma­tion dis­sem­i­na­tor, but to see and read how fan­tas­tic some­one else’s life is and how so much ‘bet­ter’ than yours can be, at times, soul de­stroy­ing and in­wardly dan­ger­ous.

Only the good stuff gets shown and ev­ery­thing ap­pears rosy. We should re­mem­ber what we see in this medium is a con­struct, that it’s not re­al­ity. We are still learn­ing what to post, and how much of a pinch of salt to ap­ply.

So­cial me­dia is still new, but the ge­nie is out of the bot­tle, still wal­low­ing in its own self im­por­tance, an ad­dic­tive habit we are still learn­ing how to use. I took Face­book off my mo­bile. It was get­ting ridicu­lous.

We need to re­mem­ber to get on with our lives.

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