FROM THE FRONT
THE ICELANDIC PROJECT
The Wanaka Alcohol Group is looking to model a proposed survey of young people’s drink and drug habits on a highly successful project that has been running in Iceland for 15 years. The Icelandic programme reduced drunkenness in teenagers from 42 to five per cent, and has been since copied by 17 European towns and cities. As a result, Iceland has taken the following measures:
Increased the drinking age to 20.
Total visibility ban of tobacco and alcohol advertising and restricted access of purchase.
Introduced free entry to government-funded sports centres.
Centralised sporting venues to become ‘‘hang out’’ places.
Introduced a 10pm youth curfew.
Strengthened parent organisations.
Supported young people at risk in schools.
Enacted anti-smoking and drinking campaigns.
Formulated policies to encourage parent-parent and youth-parent time.