FROM THE FRONT

THE ICE­LANDIC PROJECT

Central Otago Mirror - - NEWS -

The Wanaka Al­co­hol Group is look­ing to model a pro­posed sur­vey of young people’s drink and drug habits on a highly suc­cess­ful project that has been run­ning in Ice­land for 15 years. The Ice­landic pro­gramme re­duced drunk­en­ness in teenagers from 42 to five per cent, and has been since copied by 17 Euro­pean towns and cities. As a re­sult, Ice­land has taken the fol­low­ing mea­sures:

In­creased the drink­ing age to 20.

To­tal vis­i­bil­ity ban of tobacco and al­co­hol ad­ver­tis­ing and re­stricted ac­cess of pur­chase.

In­tro­duced free en­try to govern­ment-funded sports cen­tres.

Cen­tralised sport­ing venues to be­come ‘‘hang out’’ places.

In­tro­duced a 10pm youth cur­few.

Strength­ened par­ent or­gan­i­sa­tions.

Sup­ported young people at risk in schools.

En­acted anti-smok­ing and drink­ing cam­paigns.

For­mu­lated poli­cies to en­cour­age par­ent-par­ent and youth-par­ent time.

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