Model hunt un­der way

Central Otago Mirror - - CENTRAL NEWS - By JO McKEN­ZIE-McLEAN

Three Cen­tral Otago busi­nesses have joined forces to change the life of one as­pir­ing per­son and show­case lo­cal tal­ent.

Tu Meke Hair­dress­ing Alexan­dra and Cromwell, Crossfit Alexan­dra, and Har­mony Skin & Beauty Alexan­dra have launched an in­au­gu­ral model search com­pe­ti­tion.

The win­ner will re­ceive a year’s prize pack­age of cuts and colours, skin­care, brow shape and mas­sage, and a Crossfit Alexan­dra mem­ber­ship.

The win­ner will also be­come the pro­mo­tional face for the busi­nesses dur­ing the year.

Tu Meke owner Tim Ri­whi said he pitched the idea to the other busi­ness own­ers as a way to not only mar­ket them­selves but more im­por­tantly, in­spire young tal­ent.

‘‘I wanted to give young peo­ple some­thing cool to look for­ward to and aim to­wards, and Model Search gives ev­ery­one a chance to put them­selves out there and try some­thing new.’’

So­phie Hull, of Har­mony Skin & Beauty, said the com­pe­ti­tion was about mo­ti­vat­ing peo­ple, build­ing con­fi­dence and do­ing some­thing dif­fer­ent, not about be­ing the fittest or pret­ti­est.

The top 10 fi­nal­ists would go through to a fi­nale night which would in­volve having hair and make-up done, a photo shoot, styling with Moodie Tues­day and the chance to present them­selves at a tick­eted event. The win­ner would be judged by three in­de­pen­dent judges.

‘‘We re­ally wanted to start some­thing up in the area that was a lit­tle bit dif­fer­ent. There is not a huge amount of com­mit­ment, and al­though it’s called a model search, there is no ex­pec­ta­tion they will be do­ing a lot of cat­walk mod­el­ling.’’

They wel­comed a range of ages, men and women, she said.

En­tries close on Au­gust 31. Forms can­bepickedup fromTuMeke in Alexan­dra and Cromwell, Har­mony Skin & Beauty and Crossfit Alexan­dra or see de­tails on the Face­book page Model Search.


Busi­nesses in­volved: Front from left: Tim Ri­whi of Tu Meke, and Kirsty Deans and Phil Bor­land of Alexan­dra Crossfit. Back from left, Jodi Ri­whi, of Tu Meke, and Trudi Hull, and So­phie Hull of Har­mony Skin & Beauty.

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